We Hired Our Marketing Team Before Our Engineers … Here's Why with Frank Greef & Tahlia Kennedy

Build the product. Find the team. Then go to market. That's the playbook everyone follows. Frank Greef did it completely differently when building Kinso AI. After founding Real Hub, merging with his biggest competitor Campaign Track and exiting Real Base with a team of over 400 across multiple countries, Frank came back with one unconventional bet. Forget the product launch. Build the audience first. Attract the talent through content. And by the time you go to market the right people are already watching, already applying and already bought in. In this episode Frank and Kinso Marketing lead Tahlia Kennedy sit down to break down exactly how they did it. How to build a team that actually wants to stay. Why your employees building their own personal brand is an advantage not a risk. And how to stay human in a world where AI is making everything sound the same. This is the new playbook. And it starts before you think you're ready. Key moments: 00:00: What nobody tells you about leading at scale 03:05: Why surrounding yourself with yes people is the most dangerous thing in your business 7:24: How to know you’re actually hiring the best candidate and not least worst  10:17: How to build a team, before you have a single customer 11:18: What actually the best people to come work for you and it’s not your culture page 17:39: Gen Z isn’t lazy. They have have 10, 000 hours of native skills most founders don’t 23:56: How trusting your team to own the content frees you up to build the business 30:09: Why the approval process is killing your content before it even gets seen 33:01: The Selfish Hour. How investing in your teams personal goals is the reason your best people never leave 36:28: The Netflix character strategy. How KinsoAI built multiple audiences through one team 39:10: Why letting your team build their personal brand is your biggest unfair advantage If you want help building your offshore team, send me a message over at @jesswhatman_agentsync - ⁠https://www.instagram.com/jesswhatman_agentsync/⁠ Not sure what you could delegate or the next role you need? Ask Andy - https://agentsync.com.au/meet-andy Find out more about off-shore employees over at ⁠https://www.instagram.com/agentsync_/⁠ and ⁠https://agentsync.com.au/⁠ And see behind the scenes content over at https://www.instagram.com/built.to.lead.podcast/ AgentSync AI Delegation - https://agentsync.com.au/ai-delegation