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Frank Greef

Frank Greef

Co-founder of Kinso AI; bootstrapped Realbase to $180M exit; entrepreneur, podcast host, and chef.

Jun 1, 2026

27:40
Uh, what were your first thoughts when you heard the budget?
27:42
Um, firstly, thanks for having me.
27:43
[laughs] So, uh, look, it's, so I, I kind of first became privy to it like maybe like two days prior.
27:49
I think I was like a little bit late to the punch.
27:51
And I remember it was my brother messaged me on like Saturday, and he was like, "Have you heard about what's going on?" And like, it actually kind of like rocked my world, [laughs] if I'm honest, for like 48 hours, and it was from like a, it was like a few different levels.
28:03
I think, I think like the first one was just like, you know, like I'm very close to kind of the business ecosystem here in Australia.
28:11
Uh, and yes, I may be, you know, slightly biased to the business types, um, that I'm, you know, that I'm with and surrounded by.
32:07
They're founding a business with zero cost base, and they're the ones getting smashed, and that's something what's, what your meme has done so well to point out.
34:57
Mm.
34:57
That's unfair to most scaled organizations 'cause there's a total disconnect.
35:01
At a certain size, that no longer is your unfair advantage.
35:04
Why do I go onto my TED Talk? It's because right now my unfair advantage is, um, I'm trying to attract the, the best and brightest talent.
35:11
Um, they want to grow in their lives.
35:13
Um, I'm a chapter in their lives, and how can I make it that as their value to the market increases, how can I make it that when they get an offer, like, you know, someone asked Tahlia to move to California yesterday.

21 MINS LATER

56:08
Mm.
56:09
I think there is now no excuses to understand and to, to know enough, and to do those kind of things, that it'll be really hard to be like that person who's like, "Oh, no, no, that's not my department.

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