Build Better Business Podcast with Chuck Crumpton
Sep 24, 2026 · 1 hr 12 min · 44 segments
Adam turned a short trip to the Philippines into a 16-year stay, during which he built a business and learned how low-cost global destinations can expand a company's bottom line and capabilities. He…
Adam O'ConnorGuestwalked into the apple store uh you know you have to picture i guess you could see my camera i literally walked into the apple store and i'm just apple's not uh not one of my not one of my sponsors so this is a free commercial but i walked in the apple store with my hands like this to signify put the handcuffs on me and from that moment that's probably been 18 years ago we have been in the cloud so to speak right just living our life and living our business no more migraines knock on wood i've not had a migraine since i went to the cloud and got away from this vast PC network environment.
changing
And it can be our friend, it can be our foe, which we get into part of this discussion we're having about AI, right?
I mean, you know, if you look at the advancement of not just AI, but technology.
You're talking about 15, 18 years ago, you're going and changing from a PC network into the cloud.
You know, we used to watch films and think, you know, I remember the Jetsons where they were all flying around and things like that.
And the advancement of technology is so fast that a lot of the people that come to me now, Chuck, say, right, I want to implement AI.
What process are we going to implement? What are we going to do? I had no idea.
So you have to walk through with people and make them understand that, you know, There's a fundamental you have to get right first.
You have to get your processes, you have to get everything correct first before you start adding AI on because you put rubbish in, you get rubbish out.
You put good processes in, then add AI on top, you get the 10x factor coming out the other end.
Although everybody wants to run before they can walk, it's really important that you go through the steps correctly to get everything right.
Like when you went to the cloud, you can't just go into Apple and say, right, that's it, keep me on the cloud.
walked into the apple store uh you know you have to picture i guess you could see my camera i literally walked into the apple store and i'm just apple's not uh not one of my not one of my sponsors so this is a free commercial but i walked in the apple store with my hands like this to signify put the handcuffs on me and from that moment that's probably been 18 years ago we have been in the cloud so to speak right just living our life and living our business no more migraines knock on wood i've not had a migraine since i went to the cloud and got away from this vast PC network environment.
changing
And it can be our friend, it can be our foe, which we get into part of this discussion we're having about AI, right?
I mean, you know, if you look at the advancement of not just AI, but technology.
You're talking about 15, 18 years ago, you're going and changing from a PC network into the cloud.
You know, we used to watch films and think, you know, I remember the Jetsons where they were all flying around and things like that.
And the advancement of technology is so fast that a lot of the people that come to me now, Chuck, say, right, I want to implement AI.
What process are we going to implement? What are we going to do? I had no idea.
So you have to walk through with people and make them understand that, you know, There's a fundamental you have to get right first.
You have to get your processes, you have to get everything correct first before you start adding AI on because you put rubbish in, you get rubbish out.
You put good processes in, then add AI on top, you get the 10x factor coming out the other end.
Although everybody wants to run before they can walk, it's really important that you go through the steps correctly to get everything right.
Like when you went to the cloud, you can't just go into Apple and say, right, that's it, keep me on the cloud.
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