His Side Hustle Became His Store | Andy Buss

When Andy Buss founded mi State of Mind, a Michigan apparel brand, he went door to door selling stickers to stores, and eventually to figuring out t shirts, hoodies, and wholesale pricing on the fly. Then Covid hit. His wholesale accounts shut down, blank hoodie costs nearly doubled, and a year of orders disappeared. So he adapted. He doubled down on the store and the website. He built tastings into the retail experience with hard cider and Michigan wine. And earlier this year he launched a new MCHGN logo that's pulling in a...