Um, so, so MISTATEOFMIND, uh, brick-and-mortar, and then you have the new brand Michigan.

Yep.

So I, um, I really think...

I mean, doing this for 12 years now, I think I have a feeling the Michigan, uh, will be bigger when it's all said and done than the core Michigan, MI logo, the MISTATEOFMIND logo.

But we just, um, started this Michigan logo a couple months ago, uh, earlier this year.

And, um, yeah.

Again, it's hard to describe, but I just think, I think we landed on something.

Yeah, figuring shit out