Sep 9, 2026 · 43 min · 10 segments
In this episode, Logan and guest co-host Erin Leonard get into a question a lot of event pros have quietly wondered about: how do you actually break into big events? From trade shows like CES to the…
Erin LeonardHostLogan ClementsHost
What is a big event? There's a lot to kind of unpack here, and the events industry itself is so challenging for so many reasons.
Um, and in fact, when we talk about big, I have a, one example I'll give real quick is I have a 300-person CEO retreat that we do every year.
Um, now I will name that what's different about that event versus some of these much bigger 1,000-person events is about the scale of what my team, what I am able to do directly to impact and support that event versus being specialized in, say, one part of a much larger experience.
I think starting broad of, like, how do we define what is a big event? I know you started, I think there's the, like, personally as a business or as a, your book of business, if you work internally somewhere, like, what is big? In my mind, I think of either, like, attendees, like, lots of attendees is big, but I also think for my world it is, like, public facing notoriety.
What is a big event? There's a lot to kind of unpack here, and the events industry itself is so challenging for so many reasons.
Um, and in fact, when we talk about big, I have a, one example I'll give real quick is I have a 300-person CEO retreat that we do every year.
Um, now I will name that what's different about that event versus some of these much bigger 1,000-person events is about the scale of what my team, what I am able to do directly to impact and support that event versus being specialized in, say, one part of a much larger experience.
I think starting broad of, like, how do we define what is a big event? I know you started, I think there's the, like, personally as a business or as a, your book of business, if you work internally somewhere, like, what is big? In my mind, I think of either, like, attendees, like, lots of attendees is big, but I also think for my world it is, like, public facing notoriety.
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3 of 6
Find The People Behind Big Events
Relationships often matter more than formal applications.
Big Events Aren't Always Big Budgets
Big event scale does not guarantee profitability.
From Speaker Room To Show Operations
Small process improvements can transform participant experiences.
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