Jun 15, 2026 · 30 min · 12 segments
Danielle Damiano Medeiros is LinkedIn's current Global Head of Industry Tentpole Experiences, Events and Executive Engagement COE. With a background spanning advertising, media, hospitality, finance…
Danielle Damiano MedeirosGuest
Marie-Hélène LemireHostIn events, it was very easy to lose your job before because when a reorg would happen, the first area that would go would be event marketing.
It And so it wasn't fun, it wasn't great, but now I feel like there's been a whole change in this industry and everyone sees the value and how experiences and in-life connection are more important than ever.
And so I was able, I had lost my job at the company I worked at before and I was interviewing on, found the job on LinkedIn, interviewed for a few months and landed the role in 2019.
It's amazing to hear that your passion really transformed into your career.
And as you mentioned, experiences are a real topic right now, right? It's like experiential is really the trend and it's been evolving over the years.
So I want to know what's the biggest shift since you started in events, so 12 years ago.
So what's the biggest shift you've seen in the way brands earn attention today compared to 12 years ago and how has that changed your approach to building experiences? I
would say the biggest shift is that you can't just approach and we say experiences now a lot more and we call it experiential versus just saying an event or I'm doing an event and that's that's the biggest shift it's also how you approach it Just slapping up a logo, putting up a riser and a couple of chairs and people on stage, that's not what people want.
Everybody's hosting something, whether it's a conference or a fireside chat and a happy hour or a dinner experience.
You actually have to create content and experiences that are valuable to your key audience and truly knowing your audience and what is important to them and curating an experience that people actually want to participate in and be active with and curating a group of people, a community, so that people want to come and spend time with their community is so, so important.
I mean, right now in culture, there is this massive explosion of memberships and community.
Everywhere you look, there's some sort of membership private community that's popping up.
And now in New York city, LA, Miami, there's a million different brands and companies who are popping up, you know, in New York city, you have cow groups, crane club, you have, um, Vayner's fly fish club, you have chip Riani's club and Amman, and there's a million to choose from, but, but they're but they're getting full.
They're obsessed with going back to the nineties and analog because they don't want to be stuck on digital.
In events, it was very easy to lose your job before because when a reorg would happen, the first area that would go would be event marketing.
It And so it wasn't fun, it wasn't great, but now I feel like there's been a whole change in this industry and everyone sees the value and how experiences and in-life connection are more important than ever.
And so I was able, I had lost my job at the company I worked at before and I was interviewing on, found the job on LinkedIn, interviewed for a few months and landed the role in 2019.
It's amazing to hear that your passion really transformed into your career.
And as you mentioned, experiences are a real topic right now, right? It's like experiential is really the trend and it's been evolving over the years.
So I want to know what's the biggest shift since you started in events, so 12 years ago.
So what's the biggest shift you've seen in the way brands earn attention today compared to 12 years ago and how has that changed your approach to building experiences? I
would say the biggest shift is that you can't just approach and we say experiences now a lot more and we call it experiential versus just saying an event or I'm doing an event and that's that's the biggest shift it's also how you approach it Just slapping up a logo, putting up a riser and a couple of chairs and people on stage, that's not what people want.
Everybody's hosting something, whether it's a conference or a fireside chat and a happy hour or a dinner experience.
You actually have to create content and experiences that are valuable to your key audience and truly knowing your audience and what is important to them and curating an experience that people actually want to participate in and be active with and curating a group of people, a community, so that people want to come and spend time with their community is so, so important.
I mean, right now in culture, there is this massive explosion of memberships and community.
Everywhere you look, there's some sort of membership private community that's popping up.
And now in New York city, LA, Miami, there's a million different brands and companies who are popping up, you know, in New York city, you have cow groups, crane club, you have, um, Vayner's fly fish club, you have chip Riani's club and Amman, and there's a million to choose from, but, but they're but they're getting full.
They're obsessed with going back to the nineties and analog because they don't want to be stuck on digital.
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3 of 6
From Bartender to LinkedIn Leader
Reflecting on her winding professional road ahead
200 Meetings in One Week
She quantifies why events still matter today
Experiential Over Logos and Stages
She highlights today's biggest shift in events
+3 more clips · 6 min 56 sec of audio in all
7 of 24
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