In the second episode of our three-part series, we go back into the time machine to see what shaped Robert Cialdini into one of behavioral science's most influential thinkers. We're exploring the childhood experience, career-defining decisions, undercover research, and surprising moments that led to *Influence*, pre-suasion, and the principles of unity.
Topics
\[0:00] A breakup letter to social psychology
\[9:24] What makes Bob Bob?
\[16:03] Baseball, adaptability, and serendipity
\[23:40] Falling in love with psychology
\[27:46] Choosing freedom over prestige
\[36:44] The littering study that predicted elections
\[42:03] How *Influence* became a phenomenon
\[53:18] The birth of pre-suasion
\[1:08:18] Unity as the seventh principle
\[1:15:13] The legacy of Robert Cialdini
\[1:17:53] Coming up in Episode Three
Links
Influence by Robert Cialdini
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