The AI Marketplace with Jacqueline Karlin

So it's interesting 'cause I know that the big companies and, and even smaller companies are working on the seller side.

How much is the buyer side actually taking place so far when it comes to agents, right? Because most people I know who are using AI, they're, they're using it to make their emails better.

Uh, maybe they're trying to figure out, you know, which restaurant is near them or...

You know, we're, we're using it as, like, a really high-charged Google in a lot of ways or a, or a highly charged, um, Grammarly in a lot of ways.

But what's the average person or, or small business really doing when it comes to agents on buying product, services, just general procurement?

Yeah.

I think a, a great thing happened a few weeks ago when Meta launched Muse.

Um, Muse is a buying agent, and it's focused on the consumer purchase, right? For a f- a little bit of numbers here.

So Muse has already nine million downloads in just a few weeks.

Um, and this means that consumers are now saying, "Muse, I want to...

Let's go to pizza," from a consumer standpoint.

"I wanna buy pizza.

Can you please go and get that for me? Um, here are the constraints.

I want it to be below $30, pepperoni, needs to arrive by, by, by midday." Um, interesting enough, last week I was talking with a local, local small business in Austin, and they have got two, uh, uh, um, uh, purchase requests from AI already, and this is a, a, quite a small business.

And Muse called them.

So did Claude.

And so, and they did nothing about it.

Their website, uh, um...

In, in the sense they didn't do anything to be prepared for Muse, but Muse still found them and then booked a, a, a visit to get a quote o- on, on their services.

So, um, the...

I would say, actually, uh, the consumer and the buyer agents have had an accelerated, uh, uh, roadmap in the last few weeks.

Um, and this comes a lot from the user experience, right? So when you talk about buying, uh, uh, let's say a, a, a simple, uh, decision like buying a backpack for back to school, um, only on that decision, there are already eight different, uh, sub-decisions that a human needs to do.

Um, if I'm gonna buy a backpack for my kid back to school, I need to get, is this, uh, is this the, the right color and trending, uh, theme for the backpack? What is the quality? Will it arrive on time? Is the price within the price range that I want, that I can afford? Are there any promos? Can I pay for it? Um, what else? Are there any loyalty programs around it? And then finally, will my kid actually like it? So there are multiple decisions that humans do-

[coughs]

... for decision, for, for, uh, buying, uh, something, and now those decisions are starting to be delegated to AI, who actually does a better job than us humans figuring out what are all the options out there.