Public Divorce And Copycat Brand
Then everything exploded in public view
Apr 28, 2026 · 1 hr 8 min · 26 segments
Tory Burch started her company in 2004 with a single store on Elizabeth Street in New York City, a friends and family round of funding, and a belief that purpose and business belong in the same…
When I think about you and what you've done, you've built one of America's most iconic fashion brands, which is so incredible.
We're talking billions of dollars in sales, 400 stores around the world, which is so incredible, a true global brand.
And I've been reading and researching so much about you, and I really want to take people back to the beginning and to understand exactly where you were when you decided to go and do that friends and family round, take a bet on yourself.
Where were you, and why did you have such certainty that you could actually do this?
I mean, it wasn't hard to choose being a great mom, but it was hard to give up a career that I loved.
And so it was during the time that I was a stay-at-home mom that I worked on this concept, because I knew I wanted to go back to work.
So in tandem, I was working on a school, starting a school, and I was also working on starting a company, and it was about reviving a company from the '60s and '70s that my mom used to wear.
I worked on it for months, and decided finally that the school would go off to the side.
When I think about you and what you've done, you've built one of America's most iconic fashion brands, which is so incredible.
We're talking billions of dollars in sales, 400 stores around the world, which is so incredible, a true global brand.
And I've been reading and researching so much about you, and I really want to take people back to the beginning and to understand exactly where you were when you decided to go and do that friends and family round, take a bet on yourself.
Where were you, and why did you have such certainty that you could actually do this?
I mean, it wasn't hard to choose being a great mom, but it was hard to give up a career that I loved.
And so it was during the time that I was a stay-at-home mom that I worked on this concept, because I knew I wanted to go back to work.
So in tandem, I was working on a school, starting a school, and I was also working on starting a company, and it was about reviving a company from the '60s and '70s that my mom used to wear.
I worked on it for months, and decided finally that the school would go off to the side.
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Public Divorce And Copycat Brand
Then everything exploded in public view
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A single phone call changed everything
Year-One Oprah Surge
Then came the breakout TV moment
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