Oct 1, 2026 · 1 hr 5 min · 12 segments
Roger Mitchell and Mark Oliver are joined by Nick Bourne of the ATP to explore the battle for attention, aggregation and the future of sports content. From his pioneering work at Copa90 and the rise…
Mark OliverHost
Having got the deal with the, I think it was the 12 states or eight states, I can't remember.

Well, tell me a little bit your thoughts about this aggregation battle because the more and more I think of it, the more i get not confused i get perplexed about how this is going to play out five or six moves down the table you know the more i see it mark there's people that are now setting themselves out basically as aggregators they're thinking oh if i invest in the pipes if i invest in delivery well maybe i don't even need to bid for ip because i'm going to get it anyway but We all know, you and I know, and our guest knows as well, we'll introduce in a minute, that we've been here before.
If certain bidders are allowed to think they're going to get the IP one way or another, they just don't bid aggressive.
What do you think that Paramount and Warner's merging means for all of that in the next two or three years?

Well, there are many theories about where the aggregation bottleneck actually occurs.

So for a long time, the telecom companies, obviously, and the cablecos, thought that connectivity is where the bottleneck occurs.

And so they have the power and don't need to bid for rights because everybody needs to get access to their customers.

It's about how people choose where their first screen is on their TV set or other device and how the choice architecture works its way through.

So I think people recognize the aggregation bottleneck isn't necessarily connectivity.

And of course, the competition authorities are quite hot on connectivity bottlenecks.

And they're getting hotter on tech platform bottlenecks, although, of course, their power to act on that is circumscribed by the attitude of the current US administration.

But it's really about whether the bottleneck is some kind of content aggregator like YouTube is that basically operates across all systems and people want.

Having got the deal with the, I think it was the 12 states or eight states, I can't remember.

Well, tell me a little bit your thoughts about this aggregation battle because the more and more I think of it, the more i get not confused i get perplexed about how this is going to play out five or six moves down the table you know the more i see it mark there's people that are now setting themselves out basically as aggregators they're thinking oh if i invest in the pipes if i invest in delivery well maybe i don't even need to bid for ip because i'm going to get it anyway but We all know, you and I know, and our guest knows as well, we'll introduce in a minute, that we've been here before.
If certain bidders are allowed to think they're going to get the IP one way or another, they just don't bid aggressive.
What do you think that Paramount and Warner's merging means for all of that in the next two or three years?

Well, there are many theories about where the aggregation bottleneck actually occurs.

So for a long time, the telecom companies, obviously, and the cablecos, thought that connectivity is where the bottleneck occurs.

And so they have the power and don't need to bid for rights because everybody needs to get access to their customers.

It's about how people choose where their first screen is on their TV set or other device and how the choice architecture works its way through.

So I think people recognize the aggregation bottleneck isn't necessarily connectivity.

And of course, the competition authorities are quite hot on connectivity bottlenecks.

And they're getting hotter on tech platform bottlenecks, although, of course, their power to act on that is circumscribed by the attitude of the current US administration.

But it's really about whether the bottleneck is some kind of content aggregator like YouTube is that basically operates across all systems and people want.
The rest of this transcript — segmented and speaker-labeled, so you land on the exact moment something was said
Search every transcript — by keyword, by phrase, or by meaning, across every show Radar indexes
Trends — what is surging across podcasts, measured against its own baseline
Alerts — when a name you follow appears in a newly indexed episode
No account is needed to search Radar.