Multi-channel network

Yeah.

So, but that's, that's not so much an MCN business.

That's more, that's a slightly different model.

The MCN CSP business is much more YouTube focused.

That's been, you know, that's been a, what's it say? That's been around for probably about 18 years.

Now there've been moments where it's got easier and harder being an MCN, but in many ways for people who are familiar with the A market, the MCNs aren't, aren't quite like a nomad, but they're a bit like that in that, they're a guarantee, they're a stamp of approval that if you're part of an MCN, YouTube effectively... you know, outsources its regulation to some extent.

So they quite like MCNs to be able to kind of say, okay, you've joined as a new creator, as a small creator, or as a creative joined with scene or GT channel.

And therefore that's kind of a semi stamp of approval.

One of my other favorite moments was one of the folks that was in the meeting is, you And they started their career at an MCN.

And I and I sort of made the oft assumption that like, you know, MCNs do not have a good rap in our ecosystem.

Right.

Like a lot of bad kind of practices happen.

And so I sort of said, like, is your goal to sort of not be that? And this person was like, I'm going to go on record and say that MCNs are not these like evil, terrible like things that happen.

There was a lot of amazing things that happened with MCNs.

And they built up organization inside of this, the first layers of organization and operations in the ecosystem that did not exist before, and we would not be here without them.

And I think there were some parts of that that I sort of never thought about before, and I might even agree with a little bit.

And so if you think about having your time, is your time actually I want to build a business and sell it? Or is it I want to build a business of longevity? So Then there are plenty of examples of, say, Vice and Vice Media, for example, had its time, then didn't.

I think we'll take multi-channel networks, MCNs, Awesomeness TV and their exit.

They got their timing perfectly right.

And then the rest of them collapsed.

It took a percentage of a YouTube AdSense in return for providing them services.

In the past, every YouTuber wanted to be in an MCN because you actually got better CPMs being with an MCN.

So like it was this whole like prestige thing of being with an MCN.

So we ran, so I joined the sub network, learned a lot about that.

And then just throughout the process, met a bunch of different guys online and they discovered the sort of talent management business model and realized that this was a more appealing path for me because I didn't think I could make it as a content creator.

Because obviously no one knew.

It just like was a YouTube article came out.

It was like, we're banning like sub companies of MCNs.

Also, it's like YouTube paying people to stay on the platform is, I feel like these things just go in cycles again, again, again.

I remember going back to, oh gosh, the MCN days.

I remember like Maker had bought a video platform back in the day.

And then there was that group I'm blanking on the name of, but they were signing creators to like window content for seven days early.