Finding the Right Bull with Angus.org featuring Rachel Hunter

And so before we jump in, we've got a lot to talk about today about some tools that are available to commercial producers.

But before we jump in, can you introduce the, the workhorse of this episode? Obviously, besides the very talented people who make [laughs] everything possible behind the scenes, but let's talk a little bit about Pasture to Publish.

Pasture to Publish is basically our flagship system within Angus Media.

It is a one-of-a-kind online platform developed specifically for Angus Media and our Angus breeders out there.

It was developed in-house by our team lead, Gail Lombardino.

She is the mastermind behind it.

It was developed in 2020.

Several years kinda leading up to that, just lots of scratches, um, templates on paper that have finally come to fruition.

And it is just amazing what this program can do.

And it was built for not only the breeder in mind, but also the, uh, potential buyer out there who would eventually use this product to search for their genetics online.

Um, the great thing about Pasture to Publish is it's, was developed to make that sale book creation easier, to kinda make it more streamlined.

I always joke, it's kind of like if you were to take, um, a program like Vistaprint and combine it with a game of Tetris or Solitaire.

That's kinda how it operates.