The New Creative Partnership: Strategies for Using AI to Bring Ideas to Life

Jeff, I actually have an interesting question for you, something that I want to dive a little bit into.

Clearly, Heartbeat is a fascinating business case.

Obviously, it is critical when you think about the entertainment industry in particular and what it is that humans are doing to leverage AI in that space.

What was the origin story? How did you end up with Heartbeat and co-founding it?

Well, I've been working with Kevin for 15 years.

So I was up in the early, early days working with Kevin when he was a comedian in a club.

So that relationship just kind of over the years grew and grew until we decided to form the company.

Okay.

And so I guess one of the things that strikes me is what are you seeing as far as just general trends around AI and how people are using it? What is your, your sort of what do you see out there when you think about trends that you're seeing amongst your client base?

Well, I think, you know, I'm looking to speak from the entertainment industry perspective because that's where I'm really in from a day-to-day standpoint.

You're seeing a lot of creators get access to the tools.

So that's the one thing is with any technology, anybody can access the tools.

So in using the tools, I mean, what it's going to come down to is who can tell good stories.

And most people can't tell good stories, right? Because they're just creators, they're just prompting, and they're prompting these 30-second scenes or these second-second scenes, but that doesn't amount to even a short film.

So the trends we're seeing is a lot on social media, just a lot is getting flooded with AI, AI, AI.

And what you're going to see rise to the top is it's going to go back to storytelling.

That's really what's going to rise to the top is good stories.