You work with the guy.

Well, I'll probably, let me... tailor that to what this conversation, because I kind of do everything for Harvard, everything from Kevin's last tours.

I was on a road, global tours around the world.

So, you know, producing his tours, you know, obviously we are Netflix.

So I, I'm kind of touched everything in the business right now.

Although my, my, My core DNA is distribution, right? So obviously moving our company from just being a producer to a distributor and a true studio that we can control content.

Like in, so we, you know, we have our fast channel, which is our, which is called our LOL network, which we were one of the first movers in the space in terms of.

So talk briefly, if you would, about how you use that to help punch above your weight.

You work with the guy.

Well, I'll probably, let me... tailor that to what this conversation, because I kind of do everything for Harvard, everything from Kevin's last tours.

I was on a road, global tours around the world.

So, you know, producing his tours, you know, obviously we are Netflix.

So I, I've kind of touched everything in the business right now.

Although my, my, my core DNA is distribution, right? So obviously moving our company from just being a producer to a distributor and a true studio that we can control content.

Like in, so we, you know, we have our fast channel, which is our, which is called our LOL network, which we were one of the first movers in the space in terms of.

Out of what Lucas is talking about, anything there resonate with you as you're evolving what Heartbeat is doing in terms of its distribution patterns and how you get found?

Do you see success cases where you're seeing yourself do things successfully as using it as an assistant?

yeah i have gotten to the point so one of the things so i kind of did two and one thing i'm in you know obviously being an entertainment business i do not use any generative ai tools the reason i don't because i'd be sitting around the computer for just days and hours i actually um we were doing a social post last week and i was on 11 labs and i actually created a score but i'm looking up and i'm two and a half hours sitting on 11 so i said i can't do that anymore That's a lot of time.

That's a lot of real estate.

Because you want to get the right score.

So the stuff that I'm using is for me, I've now been able to be the CEO, be the CFO, be head of business legal, operate in all these areas that I... normally would operate in, but usually I have people doing it or take a lot of time.

So if a deal comes in, I can respond with my notes immediately.

What I think one of the things that has really helped on the business case side is So we have digital distribution.

What do you see, especially in the creative space and in the entertainment industry, like what you're seeing? Obviously, we've known for years that part of the rights that are being protected are this notion of creative voice and what it is that both actors, screenwriters, performers I'll get a chance to really protect this part of the different kind of labor union agreements, right? One of the things that strikes me, though, is how do you inform leaders not to confuse AI and what it produces with creativity or with true inspiration? How do you do that?