#80: RareOne's Matthew Naffah on centralizing operations, not agency brands
Aug 10, 2026 · 29 min · 17 segments
**Welcome to Agency Business.** **Matthew Naffah,** CEO of RareOne joins…
Aug 10, 2026 · 29 min · 17 segments
**Welcome to Agency Business.** **Matthew Naffah,** CEO of RareOne joins…
Matthew NaffahGuest
Olivia MorleyHost
Brian WieserHost
[upbeat music] We have a very specific type of agency that we love to bring in, and those tend to be agencies that really fit the Rare One sweet spot because we can come in with our centralized operational platform while still keeping the 50-year legacy that it's had in the market.
[upbeat music] Welcome to Agency Business, the podcast where we talk about, well, agency business through the lens of finance, strategy, and leadership.
Every week, we talk with agency CEOs and industry experts about where the money's flowing, how models are evolving, what that means to you.
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[upbeat music] We have a very specific type of agency that we love to bring in, and those tend to be agencies that really fit the Rare One sweet spot because we can come in with our centralized operational platform while still keeping the 50-year legacy that it's had in the market.
[upbeat music] Welcome to Agency Business, the podcast where we talk about, well, agency business through the lens of finance, strategy, and leadership.
Every week, we talk with agency CEOs and industry experts about where the money's flowing, how models are evolving, what that means to you.
