... through that?

You know, honestly, we found this as I was running Mighty Union is, as we continued to grow in revenue, what we found is that from an operational standpoint, as we grew, we had to continue to make investments in different areas.

So we needed to hire a CFO.

We needed to hire a head of HR.

And some of those things become really expensive when you're still a mid-size agency.

So even though our revenue was growing, our profit margins weren't growing at the pace of our revenue.

So our thought process there was really starting to think about how could we centralize some of these key areas of operation, including tools, and then scale it across a variety of different agencies.

Where do they go? How are we gonna get them there fast enough? Like, there's so many scenarios like that.