#72: How DEPT built a global agency around marketing and technology, with Dimi Albers

[upbeat music] All right, uh, [laughs] speaking of people who didn't necessarily train investors in the right direction, Mark Read just un- it was unfortunate.

I, I...

He's a nice guy, but, uh, he-

Very cynical, Brian.

Come on.

If you worked at an agency and you're not a cynic, you weren't paying attention.

All right, so Mark is apparently starting a conference.

I'm actually really positive about this.

I haven't read this.

I read the blog.

Yeah.

It's really interesting.

Yeah, I, I-

All I know is what I read in Campaign, but I, I, I...

If, if it's correct, so he's gonna start a conference in, next, this coming month, next month, and I d- I, he could, he could actually knock this one out of the park.

I think it's a great idea.

There's not, there probably is a room for a lot more AI-centric conferences.

Uh, but it's more, the thing that's interesting to me was as much this sort of second acts or third acts of former agency CEOs.

You know, he's building a bit of a portfolio career, but I think that building an actual conference business is kind of interesting.

I think it's brilliant.

Um, people are, as, as we've seen with the, uh, dramatic growth of Possible in such a short period of time, people care about events other than Cannes right now, and I like what he's doing.

I was reading this, I'm like, it's at the Design Museum.

Is this like the Met Gala of [laughs] AI and marketing? But it kind of feels like it's, it's shaping up to be sort of like an upfront replacement, right? But specifically for AI-

Mm-hmm

... which is pretty cool.