Design Museum

He's done lots of brand collabs with people like Lego, Marks and Spencer, even Dunelm.

And it hasn't stopped him from showing in the Design Museum or having exhibitions all over the world.

So I think the core thing and why I've used them as examples is that the key is for you not to change your style or your line of inquiry for the context.

The challenge is to keep making meaningful work, wherever you make it the work has to still look like you has to still feel like your way of thinking and moving through the world so you don't want something to look so far removed from what you normally do because that's what's confusing when you bring yourself back to the art world so in an ideal world you really want to um take the money 100 you have to because you know you want to support the rest of your practice but you doing it because they see something in you and your work and you have to hold that space for yourself wherever you go and however much somebody wants you to um I'll explain this a slightly different way If you're a consultant, then they continue to do what they do with your creative guidance.

And I think I'm right in saying that you'd had it for a while.

You got diagnosed with it in your 20s, but it came back with a vengeance when you were doing an exhibition at the Design Museum in London.

Yeah, so it happened in my early 20s.

I had like an episode of it.

because designing process, designing process of science, design in science is so important.

And I think that that's made quite a difference when people have recognized that our sponsorship of Design Museum and Design Council is saying something about a fundamental principle Sometimes I like to think of it as right to left thinking.

And it comes back to getting away from outcomes.

They're very important.

It was very nice.

I went to the new black aesthetic opening at the Design Museum.

My new friend Charlotte curated that.

It was fabulous.

It could be like, you know, getting a space where, you know, alongside one of the kind of bigger conferences whether that's service design and government or beyond the map having that space it's kind of trying to I guess get the objects and I don't know how we'd go about sourcing some of these things but getting them in that space and maybe inviting that kind of commentary that dialogue to actually be able to see and touch those physical objects would be incredible but equally you know we're not experts in the field of curation or putting on an exhibition so I guess this is a bit of a call out as well, if there's anybody listening to the podcast that would want to help us or have some advice of how we could go about approaching that, that would be incredible.

I mean, it'd be amazing for it to be at maybe a bigger institution like the V&A in Dundee or in London or the Design Museum or a personal favourite of mine is the Wellcome Collection.

I'd just love to see a space where we could have these objects And we can maybe invite some dialogue or discussion, have people visit them, reflect.

And I think there's something really special about that physical space.

You know, maybe it's the first one you interact with and just go with that as well.

I think sometimes it can be things that you maybe haven't thought of or wouldn't normally consider, but when you're on the lookout that you might spot

Yeah, maybe you need to have a national or a global holiday day thing where we have the Service Design Museum Day and everybody just takes one day to submit an object.

I like that idea.

Very nice.

Yeah, as I say, the Design Museum, Kensington High Street.

Again, if you're in Kensington High Street, go to the charity shops.

Always used to be