NielsenIQ

There's a movement away from more traditional offerings and towards convenient formats and what shoppers perceive as premium as well as healthy or healthier products.

For example, in carbonated soft drinks, the NIQ data reveals strong growth in zero and no sugar variants, which is offsetting continued declines in traditional full sugar lines.

And I suppose it reflects an ongoing structure shift towards healthier choices.

We're seeing the same thing in sport energy drinks.

Is that correct? And what does the picture look like, say, if they were to be included?

So in terms of value and what we spend on groceries, in value terms, 70% of what we spend is on brand.

And Ireland is quite high, actually, in relation to that, compared to other European countries that NIQ would monitor.

In unit terms, that shift changed a little bit, where 54% of units or packs sold is from brands.

We start with retail news.

NielsenIQ found consumers are embracing a barbell approach to shopping these days, pairing premium food and beverages with value price staples as inflation makes shoppers increasingly selective.

Meanwhile, a new study shows that most Americans are rushing to restock their groceries on paydays.

A survey of 2,000 workers found that roughly 40% wait to buy groceries and other essentials until after they're paid, reported Finance Buzz.

Improvements will include larger bakery, health and beauty and fresh food areas, alongside more energy-efficient technology, with five stores also set for extensions.

Elsewhere, Morrison's partnered with NIQ to support market share growth using advanced analytics, omnichannel intelligence and artificial intelligence-enabled tools.

The collaboration will provide insights across supermarkets, e-commerce, convenience and emerging channels.

Turning to another partnership, Tesco teamed up with electric vehicle charging company BEV, allowing Clubcard members to collect one point for every £1 spent charging at more than 680 locations across the UK.

WWD Beauty asks how far the second act can run, and the numbers inside the argument are the substance.

It cites NIQ data showing twenty-nine percent of US households bought K-beauty in the past year, up from twenty-three percent a year earlier, with those buyers spending about two hundred eighty dollars a year more on beauty than the average shopper.

Following our report this week on the Target and Sephora rollouts, that reporting puts nineteen Olive Young brands into five hundred Sephora doors, priced from four dollars for skincare up to two hundred ninety-nine for devices.

The analysts quoted split on whether the category is mainstream.

Cosmetics Business reports Fenty Beauty has reworked its hero foundation as Pro Filt'r Fluid Flex Natural Matte Longwear, three years in the making, with new shades.

And finally, research firm NIQ puts men's grooming sales above seven billion dollars in twenty-twenty-five, according to KPRC.

[upbeat music]

That's your Beauty Brief, a FiveWire production.

Yeah.

We had a nice dinner with our friends at NielsenIQ, with other people from the industry.

Uh, and, and that's how we actually met.

Normally, I meet people in the podcast and then meet them in person, but here it was the other way around, and so be it.

So retail media 3.0, or the space that we're currently facing is really about taking physical experiences, taking the physical world, and turning that into measurable media.

I'm sure your listeners, Greg, are familiar with all the research from Circana and NielsenIQ that have shown, you know- People discover in store.

It is the most important channel for product discovery.

It is a place where incremental and impulse purchases still happen.