Jun 23, 2026 · 21 min · 11 segments
When AI puts your brand in the wrong category or compares you to the wrong competitors, it's tempting to dismiss it as a hallucination. But what if AI's mistakes reveal something about how the market…
Amanda NatividadHost
I think the most productive question we can ask ourselves about our AI visibility is, what is AI reflecting back about how the market understands us? I've talked about GEO on this show before, generative engine optimization, and in that episode, which you can go back and listen to and then come back to this, my argument was that GEO is what happens when search becomes zero click.
Because if AI answers your buyer's question before they ever click to your website, then the game changes because now the questions become, can we be retrieved, understood, cited, and remembered? In that first GEO episode, I broke it down into four mechanics.
Today, we're going a layer deeper because once you run some kind of AI visibility diagnostic, what do you actually do with what comes back? Do you obsess over the score? Do you panic because Gemini thinks your competitor is someone you don't consider a competitor? Do you immediately start rewriting your homepage? Maybe.
I think the most productive question we can ask ourselves about our AI visibility is, what is AI reflecting back about how the market understands us? I've talked about GEO on this show before, generative engine optimization, and in that episode, which you can go back and listen to and then come back to this, my argument was that GEO is what happens when search becomes zero click.
Because if AI answers your buyer's question before they ever click to your website, then the game changes because now the questions become, can we be retrieved, understood, cited, and remembered? In that first GEO episode, I broke it down into four mechanics.
Today, we're going a layer deeper because once you run some kind of AI visibility diagnostic, what do you actually do with what comes back? Do you obsess over the score? Do you panic because Gemini thinks your competitor is someone you don't consider a competitor? Do you immediately start rewriting your homepage? Maybe.
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