Hairdresser Build a Beauty Brand Selling Emotion in a Dominated Market: Hair Fall, Business to Start

[laughs]

[laughs] So obviously you've got, um, the coffee shop, Mr. Cavendish-

Yeah

... and then your salon at the back of it.

What's sort of like the commercial thinking behind that? Is it you-

Um

... bought the building or is it just-

Yeah.

I, I, I actually bought the, um, building there for the cosmetic company.

Right.

So we had it as offices for, you know, for a few years and, um, then we downsized during COVID 'cause you didn't need people coming in the office.

Mm.

So I had another property around the corner, we used that for a while.

I thought, "I've got this space here, it's 3,000 square feet, it's a lovely open space, high ceilings-"

Mm

... what you want for a, you know, that type of environment.

So I thought, "Right..." And I'd already prior to that put a tiny coffee kiosk in the front of it, 'cause I've always fancied a coffee shop.

Mm.

Um, so we had this tiny shop going and I thought, "Well actually, let's make that a bit larger 'cause people love coming in here." It's a really sociable, you know, community type place.

Um, and then I believed that salons after COVID needed a change because so much work was being done at home, home hair.

Mm.

Yeah.

So someone can get their hair done conveniently, but they're lacking that sort of environment of luxury space maybe.

So let's elevate what we're doing into sort of a lifestyle business, you know, style store that actually people feel when they go in there it feels very special.

They now get a coffee and it feels right that they're spending an additional money for the whole thing.