Mm.

So I'd already touched into that whole element of own brand and producing stuff, and I also understood that there's only so much I can earn from standing there cutting hair.

And even with another salon or multiple salons, it's very difficult to earn what you think your potential is, um, in time with just, um, you know, working on X amount of heads.

So always been interested in, in product.

So, uh, it's one of those strange things that happened.

I was importing hair, hairpieces and things from, from Far East.

And, uh, a friend of mine said, "Can you source some eyelashes?" Um, 'cause he knew I was, I had contacts in the Far East for different bits.

And what, no, but obviously you have your knowledge

quick intro so my guest today started out cutting hair in his dad's salon and then became a world champion at it and went on to build a beauty brand that he sold to a Canadian group 12 years later Craig welcome to working on it thank you very much So tell me, how does, and this is actually my own words, how does a hairdresser go from cutting people's hair to owning half a Chelmswood? Well, maybe a

small park on one street.

I did add that.

Yeah, I know, yeah, I know.

I do get wound up by that.

Yes, I mean, I've...

I started out, as you know, working for my father in a proper barber shop.

Oh, when you find that out, please let me know.

What is instant gratification for those that haven't heard of it before? And what are some examples of how you've delayed your gratification?

Yeah, so instant is literally, you see something, it could be something you don't need, generally you don't need it, you feel you have to have it, you want it, you're gonna get a dopamine kick from getting it, and then you'll probably feel bad afterwards because you can't afford it.

So I always look at it, can you afford it? Then fine, if that's what you really want, but is it gonna give you any joy? Often the initial thing, is it because you wanna make yourself look good in front of other people? Again, that's a short term, it's not really happiness, it's not really fulfilling.

And it's kind of thinking, why are you buying certain things? I think there's a lot of money wasted now just because people feel they have to just keep into the...

And obviously we are packed people.

We are people who want to fit into a group, a community where we might be.

So you've really got to do it to be part of that.

But if I had known what I know now back then, and if often i get asked what's the one thing that i kind of my biggest regret if you want to call it that the one thing i could go back and tell myself would be that i would save 10 minimum of everything i ever earned and then just let that compound which sounds like you can't even your 25 pounds amount it