Nov 19, 2025 · 41 min · 11 segments
In this special recap from **The Digital Distillery Amsterdam** edition, host Nadia Koski brings together insights from three industry leaders: **Clemmentijn Treinen**, Country Director, Microsoft…
Nadia KoskiHostKatja HenneveldGuestClemmentijn TreinenGuestSaskia WagenmakersGuest
And I'm here with Clemmentijn Treinen, Country Director, Microsoft Advertising, the Netherlands.
I am very excited to get your opinion and some of your best takeaways from the incredibly interesting discussions that have happened here at the Digital Distillery Amsterdam.
Tell me a little bit about your discussion panel and what were some of your highlights or takeaways from that topic?
And not everyone was as positive about the impact of AI on our industry.
But I think that when we talk about what it means for us also in our marketing industry, it really means that it opens up a door to hyper-personalization.
And for example, we use the example in search, where if you think about the way that search used to be, 20 characters in search, and now suddenly you can actually use over 200 characters.
And I think that really makes it fun for us as marketers to kind of shape that industry even further.
And then the other thing we talked about in the panel is also around what that means in terms of the responsibility for our industry when it comes to privacy, for example, and putting the right safeguards in and being transparent and open towards the consumer.
And I'm here with Clemmentijn Treinen, Country Director, Microsoft Advertising, the Netherlands.
I am very excited to get your opinion and some of your best takeaways from the incredibly interesting discussions that have happened here at the Digital Distillery Amsterdam.
Tell me a little bit about your discussion panel and what were some of your highlights or takeaways from that topic?
And not everyone was as positive about the impact of AI on our industry.
But I think that when we talk about what it means for us also in our marketing industry, it really means that it opens up a door to hyper-personalization.
And for example, we use the example in search, where if you think about the way that search used to be, 20 characters in search, and now suddenly you can actually use over 200 characters.
And I think that really makes it fun for us as marketers to kind of shape that industry even further.
And then the other thing we talked about in the panel is also around what that means in terms of the responsibility for our industry when it comes to privacy, for example, and putting the right safeguards in and being transparent and open towards the consumer.
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