What was your highlight or one of your takeaways, let's say, from what you were talking about there?

I really wanted to, well, of course, it's always tempting to do an advertising speech, right, about Adform and how great we are and blah, blah, blah.

I wanted to really step away from that a little bit and inspire the crowd and make the crowd think about where we're heading as Europe with regards to our business.

dependency on big tech.

So taking the story a bit wider, not just the advertising tech, but where we are super, super dependent as well, because 80% of all spend in the Netherlands, for example, is going into big walled gardens, big tech.

But of course, I wanted to take that a bit, scope a bit broader and look at it from a global picture.

the European dependence on a lot of US tech when it comes to networks, when it comes to AI, when it comes to clouds, when it comes to all the pretty much all the stuff we use to make day to day life possible.

And how can we differentiate? And I don't know, was there something as a suggestion moving forward that you talked about of what can we do?