Trail Running Drama, Brutality vs Performance, Prize Money and Content Creation for Fan Engagement - w/Ben Thomas

In this entertaining and spirited conversation, Ben Thomas shares his unique perspective on ultra running, content creation, and innovative race formats. We explore how the sport can evolve through better storytelling, broadcast strategies, and capturing the brutal essence of ultra races. A must-listen for fans and newcomers alike, aiming to deepen understanding and excitement around ultrarunning. This episode dives into the future of trail running, exploring how prize money, media, athlete branding, and race formats can revolutionize the sport. Ben discusses the importance of accessibility, storytelling, and stunt content to engage a broader audience and elevate the sport's profile.