Wisdom in Wealth with Stephanie Fox
Oct 2, 2026 · 23 min · 11 segments
Stephanie sits down with Alex Taylor, founder and CEO of CommercializeIQ, a serial entrepreneur who has owned and operated commercial real estate and is a seasoned investor in deals nationwide. Alex…
So like you said, kind of in the intro, my vantage point, I think, is pretty unique because I think most people who are in the commercial real estate industry are in it directly in kind of one way or another from the built world standpoint of, you know, whether it's owning or lending or title work or architecture or whatever it may be.
I've had the unique advantage of being able to say I own and operate commercial real estate.
I built and sold a coworking company in 2019, the best time ever to start a coworking space.
I've been fortunate enough to, this is my fourth go-round in the founder or co-founder seat.
So when I sold my last company, I spent about 90 days traveling the country and really asking one very simple question, which is what doesn't work for you today? And I had a captive audience of commercial real estate professionals that I had worked with from Cincinnati to Phoenix and everywhere in between.
And I got a lot of varying answers, but the core came back down to this idea of data and that all commercial real estate is run on outdated and disparate data.
So I really sunk my teeth into that and wanted to understand what were the actual anecdotal problems that was causing.
And I realized pretty quickly, you know, as an LP that I was the end of the chain of one of those problems, right? So, you know, I've got to log into 26 different portals to view my reporting from the GPs that I'm invested with.
And the reality of it came down to I'm logging into, you know, I won't name any systems, but, you know, I'm logging into this system to essentially view a PDF viewer.
It was kind of like, Well, why didn't you just send me the PDF? That would have made it a lot easier to, I didn't have to remember a password for 26 different applications.
What it ultimately landed on was the process starts at the property level and the accounting, and then it continues to multiply from a complexity and bifurcation standpoint all the way through asset management, portfolio management, executive operations, and then ultimately to anyone who needs data to be reported to them outside of the system.
And we realized that it was a rampant and kind of consistent problem across all real estate owners.
And so where did you start? You know, that's a problem, you know, you're annoyed, but where do you start?
Yeah, so you start with the things you're not good at, which is hiring someone to fill that gap and fill that void.
I was very fortunate that I had a great kind of almost team in waiting to a certain extent with a head of products and a gentleman by the name of Will Stevenson, who I had worked with.
So like you said, kind of in the intro, my vantage point, I think, is pretty unique because I think most people who are in the commercial real estate industry are in it directly in kind of one way or another from the built world standpoint of, you know, whether it's owning or lending or title work or architecture or whatever it may be.
I've had the unique advantage of being able to say I own and operate commercial real estate.
I built and sold a coworking company in 2019, the best time ever to start a coworking space.
I've been fortunate enough to, this is my fourth go-round in the founder or co-founder seat.
So when I sold my last company, I spent about 90 days traveling the country and really asking one very simple question, which is what doesn't work for you today? And I had a captive audience of commercial real estate professionals that I had worked with from Cincinnati to Phoenix and everywhere in between.
And I got a lot of varying answers, but the core came back down to this idea of data and that all commercial real estate is run on outdated and disparate data.
So I really sunk my teeth into that and wanted to understand what were the actual anecdotal problems that was causing.
And I realized pretty quickly, you know, as an LP that I was the end of the chain of one of those problems, right? So, you know, I've got to log into 26 different portals to view my reporting from the GPs that I'm invested with.
And the reality of it came down to I'm logging into, you know, I won't name any systems, but, you know, I'm logging into this system to essentially view a PDF viewer.
It was kind of like, Well, why didn't you just send me the PDF? That would have made it a lot easier to, I didn't have to remember a password for 26 different applications.
What it ultimately landed on was the process starts at the property level and the accounting, and then it continues to multiply from a complexity and bifurcation standpoint all the way through asset management, portfolio management, executive operations, and then ultimately to anyone who needs data to be reported to them outside of the system.
And we realized that it was a rampant and kind of consistent problem across all real estate owners.
And so where did you start? You know, that's a problem, you know, you're annoyed, but where do you start?
Yeah, so you start with the things you're not good at, which is hiring someone to fill that gap and fill that void.
I was very fortunate that I had a great kind of almost team in waiting to a certain extent with a head of products and a gentleman by the name of Will Stevenson, who I had worked with.
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