Jun 30, 2026 · 47 min · 12 segments
Are business owners being sold strategies that were never built for them in the first place? In this raw and wildly honest conversation, Suzanne and Paige from The Brain Grenade Agency break down why…
Nell TiceHost
Well, one thing that I also love about you guys is you talk about the in the coaching industry and full is like full of fluff.

So what are some of the biggest lies that business owners are being sold right now about growth and scaling and building an empire? Oh, God.
thing is, oh, follow my blueprint and you'll succeed like I did, too.
It's like the fucking hair club for men bullshit.
Like, stop already.
We're done.
We're done hearing this.
Your thing worked for you.
Great.
But it's not designed to work for anyone else.
It's designed to work for you.
So when you sell your process to other people, it works for 2% of the people you sell.
So your success rate is actually 2%, not the bullshit that they're trying to claim, like saying, look at all these successful people.
Well, that's 2% of the 100% of people that signed up for you.
That's exactly, yeah, that's
a huge one.
And then I think the other one, just coming from a...
I have a counseling background, mindset space background, psychology background.
The biggest thing that just fucking pisses me off is they're like, all you have to do is change your mindset and you're going to make seven figures.
And I'm like, no, that's fucking bullshit.
It's absolute bullshit.
It's the same reason like why we hate Tony Robbins.
Yeah.

Well, one thing that I also love about you guys is you talk about the in the coaching industry and full is like full of fluff.

So what are some of the biggest lies that business owners are being sold right now about growth and scaling and building an empire? Oh, God.
thing is, oh, follow my blueprint and you'll succeed like I did, too.
It's like the fucking hair club for men bullshit.
Like, stop already.
We're done.
We're done hearing this.
Your thing worked for you.
Great.
But it's not designed to work for anyone else.
It's designed to work for you.
So when you sell your process to other people, it works for 2% of the people you sell.
So your success rate is actually 2%, not the bullshit that they're trying to claim, like saying, look at all these successful people.
Well, that's 2% of the 100% of people that signed up for you.
That's exactly, yeah, that's
a huge one.
And then I think the other one, just coming from a...
I have a counseling background, mindset space background, psychology background.
The biggest thing that just fucking pisses me off is they're like, all you have to do is change your mindset and you're going to make seven figures.
And I'm like, no, that's fucking bullshit.
It's absolute bullshit.
It's the same reason like why we hate Tony Robbins.
Yeah.
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