Aug 18, 2026 · 53 min · 14 segments
#392: Julie Mountain and Dana Noorily are the co-founders of The Granola Bar, longtime friends, mothers, and entrepreneurs who turned a desire for something more into a thriving brand. After initially…
Julie MountainGuestEmily ElizabethHost
Dana NoorilyGuestAnd I think to kind of what I was saying earlier, I think when you meet or talk to someone that can relate to a shared feeling and experience, I think it's very...
It's funny because I have a lot of friends where all in or about the age demographic of, you know, we think about a couple years from now, getting married, a couple years from now, maybe having children and all that.
you know, some of them will pick at the idea of, oh, like, kind of to your point, like, okay, yeah, maybe I'll be done with my career and be a stay at home mom thing.
But I have always questioned to what extent is that being idealized, right? You guys know that feeling, right? And you guys have already been there.
But it's like, this idea that, okay, let me go from this, you know, career woman to then this.
And I think the idea that I see is that Each person, regardless, like man or woman, I think we're meant to be holistic human beings that fulfill different parts of us.
And I think that when one part drops, we feel it pretty significantly, like from an individual level.

Yeah, the dopamine hits were, you know, it was it was every day was a different day.

I really loved being on the sales side and having clients and going out to dinners and things of that.

I'm not willing to sacrifice that time with my family because I'm sacrificing it during the day, you know, in my 20s, throughout my 20s, because I started working.

But right out of school, I started working and, you know, I didn't come up for air until I had kids.
And I think to kind of what I was saying earlier, I think when you meet or talk to someone that can relate to a shared feeling and experience, I think it's very...
It's funny because I have a lot of friends where all in or about the age demographic of, you know, we think about a couple years from now, getting married, a couple years from now, maybe having children and all that.
you know, some of them will pick at the idea of, oh, like, kind of to your point, like, okay, yeah, maybe I'll be done with my career and be a stay at home mom thing.
But I have always questioned to what extent is that being idealized, right? You guys know that feeling, right? And you guys have already been there.
But it's like, this idea that, okay, let me go from this, you know, career woman to then this.
And I think the idea that I see is that Each person, regardless, like man or woman, I think we're meant to be holistic human beings that fulfill different parts of us.
And I think that when one part drops, we feel it pretty significantly, like from an individual level.

Yeah, the dopamine hits were, you know, it was it was every day was a different day.

I really loved being on the sales side and having clients and going out to dinners and things of that.

I'm not willing to sacrifice that time with my family because I'm sacrificing it during the day, you know, in my 20s, throughout my 20s, because I started working.

But right out of school, I started working and, you know, I didn't come up for air until I had kids.
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