Why Visibility Matters: Mastering Personal Branding, Video, and Authentic Content with Keri Murphy

How do you build a powerful personal brand, become more visible online, and confidently show up as the face of your business? In this episode of *What Are You Made Of?*, Mike “C-Roc” sits down with media veteran, entrepreneur, personal branding expert, and visibility strategist Keri Murphy to explore the power of authenticity, video marketing, and becoming known for your brilliance. With more than 30 years of experience on camera and 15 years helping entrepreneurs build their visibility, Keri shares the lessons she learned from starting in television as a child, building a seven-figure talent agency, navigating the 2008 recession, hosting shows on MTV and the Golf Channel, and eventually creating a successful business focused on helping entrepreneurs and leaders use their voice and story to grow. Mike "C-Roc" and Keri discuss why **personal branding and visibility are essential for entrepreneurs**, especially for business owners who are great at what they do but remain behind the scenes. Keri explains how to become more confident on camera, overcome the fear of being judged, and create content that feels authentic instead of overly scripted or polished. She also reveals why getting more “reps” on video can transform the way you communicate and why you don't need expensive equipment or a perfectly produced studio to create compelling content. The conversation also explores **authentic marketing, social media content, storytelling, AI-generated content, and the importance of maintaining a genuine human connection in an increasingly digital world**. Keri shares why perfection can prevent people from connecting with your brand and why your audience is more interested in your real experiences, personality, stories, and insights than a perfectly curated image. If you're an entrepreneur, coach, business owner, speaker, professional, or leader looking to **build your personal brand, increase visibility, improve your on-camera presence, create better video content, and become the trusted face of your business**, this episode is packed with practical insights to help you stop hiding behind your expertise and start showing the world what you're made of. Website- www.brilliantwomennetwork.com Social Media Links/Handles: https://www.facebook.com/brilliantwomennetwork https://www.instagram.com/brilliantwomennetwork/ https://www.instagram.com/keri.murphy/ https://www.linkedin.com/in/kerimurphy/