Do small residential batteries make sense?

So there are lots of products coming along, lots of different, I mean, like, if people are, you know, subscribed to Kickstarter, there's all sorts of wacky [laughs] battery products popping up now.

People are really going for it on the little battery market, and there are lots of just sort of like- A box battery, like a portable battery, theoretically that you could back up, you know, stuff in your home with for cheaper than your product.

Is it the telemetry and the mesh and the computing that is your sort of moat, that is your advantage relative to all these other battery products?

You know, we're focused on this conversation very much on, like, the hardware and the technology, but really it's about what you do with that.

Mm.

You know, like, a portable power station, fine.

It's, it's designed for episodic backup and mobility, and you charge it, you move it around, you take it camping.

There are some that are, they're kind of retooling the camping battery to make it a bit slimmer to put it on top of the fridge.

You know, great.

Yeah.

That'll do one thing for your home.

But Pila was really designed from day one to be this 10-year always connected energy infrastructure.

And let's do it this way.

By way of an analogy, Tesla, Powerwall, and Enphase batteries have something like 85% market share, and why is that when they're two X the cost of the cheaper option? You know, I think that's worth unpacking because ultimately it's not just about the absolute cheapest battery box, just like it's not about always buying the absolute cheapest compact sedan or appliance-

Mm-hmm

... uh, when it's something that you count on.

So I don't want to paint a picture that, you know, Pila is only exclusively this premium product, but we've been really selective about the components, the technology, the safety profile, the cells, and the capabilities that get smarter over time in this product.

And what we've found is for many, if not most customers, that actually matters a lot.

And we are talking about cheaper, but we're talking, you know, maybe two, $300 here or there.

And-

Mm-hmm

... our cost structure, we've talked about a little earlier, also benefits from the fact that battery cells are getting cheaper and, you know-

Mm

... uh, the broadly these kind of electronic components are coming down in cost, so.

Well, [laughs] I mean, they were.