Jun 3, 2026 · 33 min · 10 segments
In this episode, we sit down with Dr. Kishan Rees and Cormac Willer to explore one of the most valuable assets in business today: trust. From healthcare and patient education to AI, misinformation…
Kishan ReesGuestCormac WillerGuest
Ali ShariatHostZamirHost
Welcome to Upside, the podcast for brand owners, brand managers, and people who really want to grow online.
In every episode, we bring you conversations that help change the way you think about growing online.
so here's the reality of selling online these days your customer has never met you they can't touch or feel or inspect the product they're surrounded by thousands of other brands all shouting and yelling the same things so the real question isn't how do i sell my product it's how do i get them to believe me in the first place today's guests dr kishan reese yes he's a real doctor and Cormac Willer are from Bayer, one of the world's largest pharmaceutical companies.
They've built an entire content system built around that very question in an industry where trust is literally life and death.
By the end of the episode, you have a whole new way of thinking about trust and you'll have lessons that you can implement today in your own
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Welcome to Upside, the podcast for brand owners, brand managers, and people who really want to grow online.
In every episode, we bring you conversations that help change the way you think about growing online.
so here's the reality of selling online these days your customer has never met you they can't touch or feel or inspect the product they're surrounded by thousands of other brands all shouting and yelling the same things so the real question isn't how do i sell my product it's how do i get them to believe me in the first place today's guests dr kishan reese yes he's a real doctor and Cormac Willer are from Bayer, one of the world's largest pharmaceutical companies.
They've built an entire content system built around that very question in an industry where trust is literally life and death.
By the end of the episode, you have a whole new way of thinking about trust and you'll have lessons that you can implement today in your own
