Tiny Marketing: Marketing and Sales Systems for Independent Consultants
Jul 26, 2026 · 30 min · 11 segments
Send us Fan Mail Get the Connection Call Script We stop treating connection calls like casual…
Most solo consultants either go straight into pitch mode like I was talking about.
They even might have a deck pulled up and it kills what that relationship could have could have been.
Or B, they have a great conversation, get a we should collab sometime and never turn into an actual client because the structure wasn't there to be able to pull out what their challenge was.
So the strategy that we're going to talk about, it's not about needing to pitch harder.
It's that you're not listening for the signals that someone is the client and not just a connection.
We're going to talk about, one, how to run the call, how to hear the signal, and how to make the ask without pitching.
Stick around until the end because I'm going to give you the exact scripting doc at the end of this that I use for these calls and I share with my clients.
So you'll have exactly the roadmap on how to structure these calls so they convert if they are meant to convert.
Most solo consultants either go straight into pitch mode like I was talking about.
They even might have a deck pulled up and it kills what that relationship could have could have been.
Or B, they have a great conversation, get a we should collab sometime and never turn into an actual client because the structure wasn't there to be able to pull out what their challenge was.
So the strategy that we're going to talk about, it's not about needing to pitch harder.
It's that you're not listening for the signals that someone is the client and not just a connection.
We're going to talk about, one, how to run the call, how to hear the signal, and how to make the ask without pitching.
Stick around until the end because I'm going to give you the exact scripting doc at the end of this that I use for these calls and I share with my clients.
So you'll have exactly the roadmap on how to structure these calls so they convert if they are meant to convert.
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