Alex SmithHost
Jeffrey DaumHost
Really, our journey goes back to around 1986 or so and begins at Williams Electronics.

The industry as a whole is picking up again, has been picking up since the end of 84 or into 1985.

But as in the console space, at the same time, the center of the industry has completely shifted.

In the Golden Age, even when a lot of the popular games such as Space Invaders or Pac-Man were Japanese, there was still an American manufacturing epicenter that was running the North American coin-operated games business.

Episodes on in the past, like Atari and Bally and Williams and so on and so forth, were in charge of this industry.

And even though the industry was coming back in the middle of the 1980s, those companies for the most part really weren't.

The Japanese had come to dominate the industry because the industry had moved entirely to a kind of kit-based system, particularly around the JAMA standard.

But it left them particularly primed to dominate the United States because they didn't have to import whole cabinets from Japan.

They didn't have to manufacture their own cabinets at their own big factories in the United States.

Instead, they could just bring the boards over as kits, sometimes to be placed in cabinets that they sold with the games, but which they could contract with American companies to do that manufacturing, like Grand Products up in Illinois or Dynamo down in Texas.

The Japanese were really almost completely in control of the coin-operated industry through their American subsidiaries at this time, the coin-operated video game industry in particular, I should say.

This meant that there was comparably less room for these American factories, which came out of the crash very damaged and had generally had to retreat from the video game space.

Obviously, Atari is still out there, in this case, Atari Games, which we did a whole episode on as well.

Bally and Williams are still there, too, but they've basically shut down their video game production.

Bally's really hurting circa 1986 in the coin-op space and has been focusing much more on things like slot machines, lotteries, fitness centers, etc.

Really, our journey goes back to around 1986 or so and begins at Williams Electronics.

The industry as a whole is picking up again, has been picking up since the end of 84 or into 1985.

But as in the console space, at the same time, the center of the industry has completely shifted.

In the Golden Age, even when a lot of the popular games such as Space Invaders or Pac-Man were Japanese, there was still an American manufacturing epicenter that was running the North American coin-operated games business.

Episodes on in the past, like Atari and Bally and Williams and so on and so forth, were in charge of this industry.

And even though the industry was coming back in the middle of the 1980s, those companies for the most part really weren't.

The Japanese had come to dominate the industry because the industry had moved entirely to a kind of kit-based system, particularly around the JAMA standard.

But it left them particularly primed to dominate the United States because they didn't have to import whole cabinets from Japan.

They didn't have to manufacture their own cabinets at their own big factories in the United States.

Instead, they could just bring the boards over as kits, sometimes to be placed in cabinets that they sold with the games, but which they could contract with American companies to do that manufacturing, like Grand Products up in Illinois or Dynamo down in Texas.

The Japanese were really almost completely in control of the coin-operated industry through their American subsidiaries at this time, the coin-operated video game industry in particular, I should say.

This meant that there was comparably less room for these American factories, which came out of the crash very damaged and had generally had to retreat from the video game space.

Obviously, Atari is still out there, in this case, Atari Games, which we did a whole episode on as well.

Bally and Williams are still there, too, but they've basically shut down their video game production.

Bally's really hurting circa 1986 in the coin-op space and has been focusing much more on things like slot machines, lotteries, fitness centers, etc.
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