Sep 25, 2026 · 1 hr 10 min · 11 segments
Jennie Nash once told a three-time New York Times bestselling author to throw out a 500-page memoir she'd spent years writing. It wasn't cruelty — it was pattern recognition. The author's own…
Jennie NashGuestDaniel WillcocksHostSo this name isn't particularly a name that pops up a lot within writing circles.
But as someone myself, who is an ex marketer, and obviously, as part of a writing business, you have to market that's a big part of it.
And I just wondered, what is your connection with Seth Godin? And why does he resonate with you so much when it comes to your author business?
So I, one of the things that I have learned done and and this is 2020 hindsight I didn't know I was doing it while I was doing it but the thing I have done is to bring in the learnings and the teachings from the startup world to writers and so the entrepreneurial startup world you know they've it's like a whole culture it's a whole thing it's a whole there's the fail fast there's you know just all the lingo and there's all the um the idea of making something of risking something of looking for the hole in the market and of empowerment that an individual or a group of individuals can see an opportunity come together and the tools are there to to execute it and and that combined with the the digital marketplace that is out there now like there's so much possibility and so one of the things that I have been doing is combining that thinking and that thought process and that development process with the creative process and bringing it to writers and the thing that I have just found over and over over again is writers are just woefully unprepared for how to be a writer in the world right they they know how to write or they're learning how to write and that's the thing that they're they're drawn to and they're attracted to and they're good at but then when it comes to it and it comes out in really simple questions like I'm scared of social media, or I don't know if I should go on Twitter or Instagram.
And what they're saying is, I don't know how to be in this new fast moving world as a writer.
And so that is a path that I've been on for a while is bringing those lessons and learnings and teachings to the writing community.
And that the idea that the creative process can be broken down with systems and strategies.
So where Seth Godin comes into all that is he's obviously kind of a star in that realm of You know, he ran a thing called the Alt MBA, which is an alternative MBA.
So he coined that term and he sort of taught the world what that means to give somebody permission to be in your inbox, for example.
So this name isn't particularly a name that pops up a lot within writing circles.
But as someone myself, who is an ex marketer, and obviously, as part of a writing business, you have to market that's a big part of it.
And I just wondered, what is your connection with Seth Godin? And why does he resonate with you so much when it comes to your author business?
So I, one of the things that I have learned done and and this is 2020 hindsight I didn't know I was doing it while I was doing it but the thing I have done is to bring in the learnings and the teachings from the startup world to writers and so the entrepreneurial startup world you know they've it's like a whole culture it's a whole thing it's a whole there's the fail fast there's you know just all the lingo and there's all the um the idea of making something of risking something of looking for the hole in the market and of empowerment that an individual or a group of individuals can see an opportunity come together and the tools are there to to execute it and and that combined with the the digital marketplace that is out there now like there's so much possibility and so one of the things that I have been doing is combining that thinking and that thought process and that development process with the creative process and bringing it to writers and the thing that I have just found over and over over again is writers are just woefully unprepared for how to be a writer in the world right they they know how to write or they're learning how to write and that's the thing that they're they're drawn to and they're attracted to and they're good at but then when it comes to it and it comes out in really simple questions like I'm scared of social media, or I don't know if I should go on Twitter or Instagram.
And what they're saying is, I don't know how to be in this new fast moving world as a writer.
And so that is a path that I've been on for a while is bringing those lessons and learnings and teachings to the writing community.
And that the idea that the creative process can be broken down with systems and strategies.
So where Seth Godin comes into all that is he's obviously kind of a star in that realm of You know, he ran a thing called the Alt MBA, which is an alternative MBA.
So he coined that term and he sort of taught the world what that means to give somebody permission to be in your inbox, for example.
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