The Infinite Game

Essential.

Absolutely essential in the infinite game.

worthy rival.

You know, it's funny, there's another guy who does what we do, and I just, I'm like super competitive with him.

You can steal it from your friend who may have already bought it.

I mean, whatever floats your boat.

We're actually going to gift away a signed copy of The Infinite Game for someone who is actually watching this.

And to participate, I challenge you to take a screenshot of this video or of this podcast and tag Simon, tag myself, and share I'm sure people have a story about these individual practices.

you why, for example, the book publishing industry doesn't work this way.

I mean, I know you wrote about it in the book and it's funny because we just released a free ebook called Make More Art.

And I literally, I'm sure some of my thought process was driven by reading your book.

I was like, why put it behind a, we don't need an email address, we don't need anything.

Acast helps creators launch, grow, and monetize their podcasts everywhere.

Acast.com.

Well, it's fascinating because I mean, the whole premise of this, this ebook that I wrote was the idea that, you know, one of the sort of greatest insurance policies in a creative career is to be prolific, you know, to write as much as possible, to create as much as possible.

Because then, you know, even though you have, like you said, you know, you have one basket, one egg, like that helps you create multiple baskets and multiple eggs in some way.

The best people in business are very liquid.

And there's a book that I recommend you reading called The Infinite Game by Simon Sinek.

And it's really just teaching you the lesson of staying fluid and being open to change.

So we can go for these three sub-niches to start off with, professional service, and we can be very unemotional about it if we want to switch into a completely different niche later down the line.

So I think that's, you know, the love of the game is real and the love of the game and the love of the journey, as much as we hate it along the way and can get frustrated, there's this love-hate relationship that exists, right?

One of my favorite books is Infinite Game by Simon Sinek.

I don't know if you ever read that, but it's that mindset.

The game never ends.

him.

I first read him with Infinite Game, his second book, I think.

And I went and saw him book signing over here in Union Square.

Yeah.

And it's so what we're talking about today.

Forget all of that is the infinite game.

And this whole entire IA Forward podcast goes back to conversations that Shane and I had about playing the infinite game.

And when Shane talks about this, he uses the term baseball versus Afghanistan.

And watching college, I look at Mike.

But it kind of another view of this would be anybody versus the Saints.

The

Saints are just trying to stay in the game.

So I love that question because I'm fairly passionate about that topic.

There is some good books out there, first of all, Incorruptible by Eric Ries, The Infinite Game by Simon Sinek.

They've got a good message on that very topic.

And this obviously is my own spin of a lot of their teachings.

It's a game you're all required to play and never stop playing, for that matter.

In fact, there's a great – by Simon Sinek, and it's not specifically about cybersecurity, but a great book called The Infinite Game, which a lot of people refer to cybersecurity as that.

I recommend that.

All right.