Amy Porterfield

I wanna use the time I've saved with AI to actually create more, uh, creative things or things that I've never been able to, to do before.

So one of the things that I have done is I-- it was back in Amy Porterfield, and it might have been on, on one of your shows.

Um, w- she was talking about how on her podcast she used to have, and she still does, I think, but every episode has, like, a, a downloadable.

Like, and I was like, "That is so cool.

I was literally losing money.

Then I took Amy Porterfield's webinar course, losing money.

I did all the things that, like, a good little entrepreneur would do.

Yeah.

It's based around a book that I recently read in one day that I have thought about every single day since.

It's called Return to Real, and it is with my friend Ryan Levesque.

Ryan is one of the most important voices in our time around the seeming duality between between technology and the race to do more and scale bigger with AI and all of these other opportunities, and the pull to the ground, literally, to be on the earth in the realness of being in a body with other human beings living on a planet with plants and animals.

And it may seem that It's not possible to have both, that we actually have to choose.

I grew up as a boy playing in the woods.

I had a garden when I was 12 years old.

My first business was a lawn care, you know, business with my best friend.

We're mowing lawns and raking leaves and doing that sort of thing.

Is your magazine, Moments That Matter.

Can you, can you share one of the great stories? I know you've had everybody from Michael Hyatt to Amy Porterfield to everybody on that.

Oh.

I mean, it's unbelievable.

When I really started this magazine, it was really about for me to get my stories out.

Then I realized I can help other people get their stories out.

And all of a sudden, I have people like, like you said, like Amy Porterfield and Michael Hyatt and Chris Voss and, you know, Kenny Aronoff.

He's the drummer for...

Wow.

I know she adapted that strategy from advice given by Amy Porterfield, who is another giant in the digital marketing space, but the restraint required to actually do that is immense.

It really is.

The temptation for any creator is to constantly tweak, to rewrite, to add new modules.

Like, the average course completion rate is only 5 to 10%.

And of course, like Amy Porterfield never told us this stuff, right? [laughs] Because their business model was based on telling you to create courses and sell courses, right? And, and sell this dream of, like, selling courses.

But the f- fact is that very few people can do this without accountability.

Accountability increases the chances of success by 95%.

And maybe one day, one day when I write a book, if that ever happens, I can share this experience because, you know, again, I'm so inspired by people who have been really successful.

But I also have to be very cautious of that too, because, you know, I love Amy Porterfield so much.

She was very much an inspiration for me when she was going to leave.

But the other thing I had to look at is she had a completely different level of experience than what I have leaving my job.