AI Remembers Bad Reviews, Zero-Click Search & Apple’s New Siri AI | E36 The Whitespark Local Update

Anyway, I was poking around on the SEER interactive website, which I want to do.

That's what I like to do.

That's what I

want to do.

That's just what I want to do with my life.

And so I saw something from May.

It was a little, it was very short, but it was talking about how they had partnered with Trustpilot to do a study on how review profiles impact brand AI visibility.

So this sent me down a little rabbit hole.

One, Trustpilot, obviously a review monitoring platform.

So what a great outcome for them that that's what they found.

But anyway, apart from that, just some useful stats.

So SEER found that brands without a Trustpilot review profile have a median AI citation rate of 1%, while brands with a robust profile saw a citation rate of 75%.

Blah, blah, blah.

Whether or not we're talking about Trust Pilot specifically, we know that reviews impact visibility in AI.

We've talked about it lots of different times.

But because this sent me down then a little rabbit hole thinking about those things, I went off to another post that Will had written where he was talking about where...

Often we're monitoring the wrong things with our prompts in AI.

He talks about that brand, you know, monitoring your brand prompts.

And that might be a versus or it might just be tell me about whatever's services using the brand.

So he talks about how AI overviews, they're going to give a pro, they're going to give a con.

And even if the con is like one negative review from 10 years ago that pulls out one thing, It is going to amplify that.

He made this little thing in GitHub.

I don't understand how to use that.

That's not my forte.

So I will have a look at that and see if someone can set that up for us because that looks like a jolly thing to do.