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The Whitespark Local Update

The Whitespark Local Update

13K AI Citations, E-E-A-T Tips & 2026 Local Discovery Index | E47 The Whitespark Local Update

Sep 8, 2026 · 16 min · 8 segments

Darren Shaw and Claire Carlile are here to unpack the latest local SEO news, updates, and takeaways, including: 📝…

Darren Shaw and Claire Carlile are here to unpack the latest local SEO news, updates, and takeaways, including: 📝 Wordfence Argus Finds Unauthenticated Arbitrary File Upload Vulnerability in Gravity Forms (Alex Thomas) 📝 The 2026 Local Discovery Index (SOCi) 📝 How to Grow Your Brand Authority for AI Search (GEO, AEO) (Crawling Mondays by Aleyda Solis) 📝 Practical guide to improving EEAT in your content (Steve Toth) 📝 We tracked 13,184 AI citations across 4 LLMs. Here’s what we learned… (Andy Crestodina, Bill Widmer) 📝 What SEOs Get Wrong About AI Search (Andy Crestodina)

Darren Shaw and Claire Carlile are here to unpack the latest local SEO news, updates, and takeaways, including: 📝…

Speakers: Claire CarlileHostDarren ShawHost

Spotify Apple Podcasts YouTube Amazon Music Website

Top entities: Facebook×15 Google×5 WordPress×4 Artificial intelligence×7 YouTube×4

Show signals: SuitabilitySafeBiasNot politicalAudience≈14k followers

Gravity Forms Vulnerability1:02 – 2:15

Claire CarlileHost

1:02

Okay, so my first one is something that was forwarded to me by a WordPress developer earlier today, which is a vulnerability.

Claire CarlileHost

1:13

If you run a WordPress site, you are quite likely using Gravity Forms.

D

Darren ShawHost

1:18

It's a big one.

Claire CarlileHost

1:19

It was a naughty, naughty vulnerability where people could do naughty things.

Claire CarlileHost

1:25

I didn't read beyond that apart from I don't want to get hacked and I don't want anyone doing naughty, naughty things.

Claire CarlileHost

1:31

So you need to update your Gravity Forms.

Claire CarlileHost

1:35

So if you haven't done that, then go and do it now.

Claire CarlileHost

1:37

So no naughty things happen on your website unless you want them to, but don't.

D

Darren ShawHost

1:43

I feel like we're in danger.

D

Darren ShawHost

1:46

I think like with like the latest models of AI, everything's going to get hacked and it's like, we're screwed.

Claire CarlileHost

1:54

We are, but we'll carry on because we love podcasting and...

D

Darren ShawHost

2:00

Our podcast is going to get hacked.

D

Darren ShawHost

2:02

Two other people are going to show up in here.

D

Darren ShawHost

2:04

They'll probably be wearing masks and be like, we've taken over the podcast.

Claire CarlileHost

2:10

Yeah, I look forward to that day.

Claire CarlileHost

2:13

Anyway, go and update it.

D

Darren ShawHost

2:14

Yeah, go and update it.

FacebookSoftware ApplicationSocial networking service
98%15 mentions
GoogleCompanyTechnology corporation
93%5 mentions
WordPressSoftware ApplicationSystem software
89%4 mentions
Artificial intelligenceEntityProfessional field
85%7 mentions
YouTubeWebsiteVideo sharing company
80%4 mentions
LinkedInSoftware ApplicationSocial networking service
76%3 mentions
TikTokSoftware ApplicationWebsite
72%4 mentions
Aleyda SolisPersonSEO professional
67%2 mentions
YelpCompanyCompany
63%4 mentions
Large language modelEntity
59%4 mentions
InstagramSoftware ApplicationSocial networking service
54%2 mentions
RedditSoftware ApplicationWebsite
50%2 mentions
ClaudeSoftware ApplicationSoftware
46%3 mentions
GeminiEntity
41%3 mentions
Microsoft CopilotSoftware ApplicationSoftware
37%2 mentions
ChatGPTSoftware ApplicationSoftware
33%1 mention
Generation ZEntity
28%1 mention
MicrosoftCompanyTechnology company
24%1 mention
AppleCompanyTechnology company
20%1 mention
United KingdomCountryCountry in Europe
15%1 mention
TorontoCityCity in Ontario, Canada
11%1 mention
TrustpilotCompanyWebsite
7%1 mention
URLEntity
2%1 mention

Society
Local Business DiscoveryTechnology > Artificial Intelligence > AI Applications
Consumer BehaviorTechnology > Artificial Intelligence > AI Applications > Local Business Discovery
Consumer TrustMarketing > Digital Marketing > Brand Authority
Social Media InfluenceMarketing > Digital Marketing > Brand Authority > Consumer Trust
Consumer SurveysBusiness > Local Business
Market TrendsBusiness > Local Business > Consumer Surveys
Verification LoopBusiness > Local Business > Consumer Surveys > Market Trends
Brand VisibilityMedia > Podcasts > Content Creation > Audience Engagement
Social Media UsageSociety > Consumer Behavior > Trust in Technology > Generational Differences
Trust in TechnologySociety > Consumer Behavior
Local BusinessBusiness
Audience EngagementMedia > Podcasts > Content Creation
Consumer BehaviorSociety
Generational DifferencesSociety > Consumer Behavior > Trust in Technology
AI ApplicationsTechnology > Artificial Intelligence
Content CreationMedia > Podcasts
Digital MarketingMarketing
Brand AuthorityMarketing > Digital Marketing
Technology
Business
Media
PodcastsMedia
Marketing
Artificial IntelligenceTechnology

Gravity Forms Vulnerability1:02 – 2:15

Claire CarlileHost

1:02

Okay, so my first one is something that was forwarded to me by a WordPress developer earlier today, which is a vulnerability.

Claire CarlileHost

1:13

If you run a WordPress site, you are quite likely using Gravity Forms.

D

Darren ShawHost

1:18

It's a big one.

Claire CarlileHost

1:19

It was a naughty, naughty vulnerability where people could do naughty things.

Claire CarlileHost

1:25

I didn't read beyond that apart from I don't want to get hacked and I don't want anyone doing naughty, naughty things.

Claire CarlileHost

1:31

So you need to update your Gravity Forms.

Claire CarlileHost

1:35

So if you haven't done that, then go and do it now.

Claire CarlileHost

1:37

So no naughty things happen on your website unless you want them to, but don't.

D

Darren ShawHost

1:43

I feel like we're in danger.

D

Darren ShawHost

1:46

I think like with like the latest models of AI, everything's going to get hacked and it's like, we're screwed.

Claire CarlileHost

1:54

We are, but we'll carry on because we love podcasting and...

D

Darren ShawHost

2:00

Our podcast is going to get hacked.

D

Darren ShawHost

2:02

Two other people are going to show up in here.

D

Darren ShawHost

2:04

They'll probably be wearing masks and be like, we've taken over the podcast.

Claire CarlileHost

2:10

Yeah, I look forward to that day.

Claire CarlileHost

2:13

Anyway, go and update it.

D

Darren ShawHost

2:14

Yeah, go and update it.

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