Is Podcasting Worth It for Your Firm? With Kristin Twiford

Well, what I love about this whole thing is that you started with what I consider to be the most important step, which is that you asked your target audience what they wanna hear.

Yes.

And who they wanna hear from, and how they wanna hear, and, like, if they wanna hear, and I think that's such an amazing thing and which probably forms the, the foundation for the success that you've had.

Definitely, and I-- it's funny that you said earlier about hesitating to start a podcast.

I did not wanna start a podcast.

I hated podcasts.

I thought, you know, this was not gonna be the right fit.

Um, and as soon as I started interviewing all these ease makers, I thought, "Nope, we're gonna have to do a podcast.

This is the right format."

Wow.

And I think, um, you know, w- when I was at a company that worked with photographers, a podcast was not gonna be the right fit because it was such a visual medium, and we really wanted to do video content to really show how these photographers worked.

But here at Nines where, you know, privacy is so important, a podcast that was audio only really became the obvious fit.

Okay.

And now I like podcasts.

I'll have to say, like, I, I've, I've learned that I don't like certain podcasts, and we can kind of talk about why some podcasts are not as engaging and why s- what I like about some other ones.

Perfect.

And, and so did you start the podcast with, like, a big vision, or did you just sort of jump in and, and get started without a clear vision of what you wanted to accomplish and how you wanted this to look?

We had a very clear vision.

Okay.

And I think I would not r- ever recommend to just jump in.

I think-- And, and so at Nines, we've done two podcasts, and in both cases, we went in with a very clear outline for the show, like the sort of format, um, the goal for how it was gonna-- what we wanted to- our audience to get out of each episode, and then, um, how we wanted the sort of tone of the show to feel.

I think one of the most important things that we did that made it easier to get started was we recorded a number of episodes before we went live.

Um, that is s- makes things so much easier as you're getting started.

You do not want to be scrambling and thinking like, "Oh, no, we need an episode for tomorrow." Um, we had a very clear publishing schedule from the beginning.

Um, we had a list of initial guests outlined before we ever started recording.