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**Luke Shankula says it plain: "When someone says they're an expert at AI, they are a beginner at AI."**
**Luke is the founder of Loans On Demand and the creator of Direct Authority AI. He has used AI every day since 2023. In this talk, Dino and Luke go deep on one big idea. How to build a portable second brain, so any AI you use knows you from the first message, and you can switch tools without losing a thing.**
**Luke shows what goes in it. A soul file for who you are. A memory file. A now file for what you are working on. And an agent file the AI reads before it does anything else. He explains why you should never trust AI without checking it, and how to make one model challenge the other.**
**You will also hear The Round, with his morning, his best buy under $500, what he says no to now, his favorite books and his ethos.**
**Comment PORTABLE on any clip and we will send you the playbook.**
**Books mentioned: Shoe Dog — Phil Knight https://amzn.to/4tbgebm · Psycho-Cybernetics — Maxwell Maltz https://amzn.to/3NUh9x6 · That Will Never Work — Marc Randolph https://link.amazon/B0aExr1Df · Little Black Stretchy Pants — Chip Wilson https://link.amazon/B0cHz7eSN**
**Luke was also on Season 1. His first talk with Dino is here: https://www.dinokatsiametis.com/podcast/episode-47/**
**Views expressed are the individual's own and do not represent their employer.**
**The Way with Dino Katsiametis https://DinoKatsiametis.com/podcast/s2e13-luke-shankula/**
**#WhoCanWeServeToday**
**00:00 Welcome**
**01:43 Luke is back**
**02:58 Who is Luke Shankula?**
**04:10 Doing the wrong things faster**
**04:51 AI maturity, like spiritual maturity**
**06:54 Dunning-Kruger and the peak of Mount Stupid**
**08:16 "I'm an expert at AI" means beginner**
**09:30 Stand on the shoulders of giants**
**10:16 Do not relegate your thinking to AI**
**10:46 Today's masterclass: the portable second brain**
**11:07 Why a second brain inside one app is a prison**
**12:45 What a second brain is**
**13:07 The Write Like Me interview**
**14:21 Making it portable: a folder on your desktop**
**14:52 Soul, memory and the now file**
**15:35 The agent file: read before everything else**
**17:00 Dino's two DNA documents**
**18:36 Desktop or Google Drive?**
**20:35 Which tool for which job**
**22:47 What about Perplexity?**
**25:35 Step one: let the AI interview you**
**27:20 Talk, don't type**
**28:00 What if your AI goes out of business?**
**29:30 Read everything before it goes out**
**31:01 Be more authentic than the machine**
**32:35 Do not trust AI**
**33:28 It doesn't know loans, but it knows marketing?**
**34:00 Let one model challenge the other**
**35:00 It doesn't care if it breaks 17 things**
**36:15 Put the rules in your second brain**
**40:40 Two use cases for mortgage advisors**
**41:55 Never put NPI or PII into a public model**
**44:40 A compliance plugin that travels with you**
**45:38 Stop using trigger terms**
**46:20 A brand kit that lives in your second brain**
**47:15 Recap emails from recorded calls**
**48:40 A video for every stage**
**50:27 Most client experiences are unremarkable**
**51:20 Never Lose a Customer Again**
**52:00 What makes a producer referable**
**53:00 Dino's disclosure videos**
**55:55 "My initial thought is I hate it"**
**57:00 Cloned voices**
**1:00:40 A pre-approval with a wow factor**
**1:02:00 What Direct Authority AI does**
**1:02:30 The four pillars: visible, partners, efficient, skilled**
**1:03:00 Context engineering, explained**
**1:04:10 Bring your soul into your content**
**1:06:00 There is no secret button for leads**
**1:07:15 How to find Luke**
**1:07:46 The Round begins**
**1:08:00 First move of the day**
**1:10:15 Call, text or DM?**
**1:11:07 Best money under $500**
**1:12:45 Who do you steal ideas from?**
**1:14:15 What Luke says no to now**
**1:14:50 The do-over: the sunk cost fallacy**
**1:15:40 What works that nobody is doing**
**1:16:55 What advisors think works but is trash**
**1:17:23 Favorite book**
**1:19:35 Luke's ethos**
**1:21:00 Luke's next chapter**
**1:22:00 Care, cultivate, close**
**1:23:05 These are humans**
**1:24:36 The free playbook**
Thanks for listening to "*The Way With Dino Katsiametis"*
For full show notes, links, and extra episode resources, visit dinokatsiametis.com.
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Learn more about Ethos Lending at ethoslending.com.