Sep 1, 2026 · 41 min · 13 segments
Gene Koon spent 14 years as a UN video director with no plan to write a novel. His best material wasn't research he went looking for, it was testimony he sat through incidentally, sitting in on the…
Gene KuhnGuest
Marc NadeauHost
Before we even get into the pitch, I'm going to throw a curveball at you because I'm looking at the cover now.

We have the crosshairs, which tells us it's a thriller rather than just the wine.

Yeah, I kind of came up with the idea of I wanted to not just put out a cover, but also have it relate to part of the book or the book itself.

And when you get to the chapter, you're going to understand the crosshairs, the villa, what it means.

And I just gave him the ideas, and he did something that was just, to me, I told him going in, I think of book covers as being artwork.

This is the kind of cover when we go to our artist and we tell them we're looking for X.

Before we even get into the pitch, I'm going to throw a curveball at you because I'm looking at the cover now.

We have the crosshairs, which tells us it's a thriller rather than just the wine.

Yeah, I kind of came up with the idea of I wanted to not just put out a cover, but also have it relate to part of the book or the book itself.

And when you get to the chapter, you're going to understand the crosshairs, the villa, what it means.

And I just gave him the ideas, and he did something that was just, to me, I told him going in, I think of book covers as being artwork.

This is the kind of cover when we go to our artist and we tell them we're looking for X.
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