Matt Espinoza - The NEW App Content Strategy Dominating in 2026

So this is an example of a pretty basic slideshow.

It's just 10 trucker central Amazon edition, and it's kind of just promoting a bunch of different products.

This one slideshow has done 110 K use and using the ecosystem, which is one of the products within Clover.

We simply just clone this exact same thing in a single click and then created different variations.

And so there's another one, again, already changed is.

We made this truck be blue and kind of changed like some micro details about it.

So it's on this deck table by tick tock as a, not a new video.

So it's like stays as original content.

Yes.

So yeah, this is like a blue.

And then now we also changed the images a little bit and then we

promote the problem.

Otherwise you'll get like shadow band or detected, right?

Yeah, that's right.

And then here we kind of just mentioned the product directly.

So we kind of switch one of the slides to the one that we want to focus on.

And then collectively, we

just have one channel, for example, just posting the same exact content because we know that it's good performing content.

And collectively in the last, you know, this is about a week and a half worth of content has done 34,000 views, which again is about a third of the original content piece.

And so generally speaking, we've noticed that the median of clone content is about 20% of the original content.

So as the original content piece is doing a hundred K, uh, if we clone it, even slight variations is not on, not detectable by the social platforms.

It would do about 20% of how well it perform.

Uh, and so realistically, as long as you do around five to 10 more times of that same post, you're reaching the same amount of volume as the original post.

that's like the median case the actual extreme case is that some of these actually do two to six times better than the original clone content piece

it's very random it's like if you post a video and you get 100 000 views maybe you could have gotten like at the extreme case 6x more like you could have gotten 600k views on that video if there was like a tiny tweak like it looks like you're tweaking the font and the actual copywriting of the hook as well right um in addition to the like colors and stuff