Jul 1, 2026 · 53 min · 14 segments
Cedric Roberge hit $100K in revenue in 70 days. As a college student. His app, Pep AI, did it by studying every successful GLP-1 app, then doing the exact opposite. In this episode of The Superwall…
Cedric RobergeGuest
Joseph ChoiHost
So what, what was the difference? Like, how did you make 100K when everyone else wasn't really doing very well?
Yeah, and to kind of just expand on what you said at the beginning as well, so, like, GLPs are just weight loss drugs, and peptides can be for recovery and serve a ton of different purposes, which gives us more to market, if that makes sense, you know? What I did was I looked at all these successful GLP apps.
So what I did is I, uh, did a lot of research on a lot of, uh, successful apps that came out this year, like Calai, uh, Quitter, and all of them really focus on their influencer marketing.
And so I went and got every single one of them to post about Pep.AI, and then that just blew up.
Some of them we tried, like, giving scripts to people, trying to kinda copy what worked for some of these GLP apps, and those ones failed.
From what I've heard is if your cost per download is under $5, you're usually doing pretty good, and ours is around $2.50. We just keep increasing our budget every week and pushing those ones that are winners, and it's been paying off.
In total, probably right now we're probably spending 400 in total a day right now, and that's not even including Apple search ads.
So what, what was the difference? Like, how did you make 100K when everyone else wasn't really doing very well?
Yeah, and to kind of just expand on what you said at the beginning as well, so, like, GLPs are just weight loss drugs, and peptides can be for recovery and serve a ton of different purposes, which gives us more to market, if that makes sense, you know? What I did was I looked at all these successful GLP apps.
So what I did is I, uh, did a lot of research on a lot of, uh, successful apps that came out this year, like Calai, uh, Quitter, and all of them really focus on their influencer marketing.
And so I went and got every single one of them to post about Pep.AI, and then that just blew up.
Some of them we tried, like, giving scripts to people, trying to kinda copy what worked for some of these GLP apps, and those ones failed.
From what I've heard is if your cost per download is under $5, you're usually doing pretty good, and ours is around $2.50. We just keep increasing our budget every week and pushing those ones that are winners, and it's been paying off.
In total, probably right now we're probably spending 400 in total a day right now, and that's not even including Apple search ads.
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