Aug 13, 2026 · 56 min · 13 segments
00:00 – Introduction 00:30 – From strategy consulting to Formula E: how does that background shape building a commercial operation inside a sports series? 07:45 – Fans regularly ask for a standalone…
Joe CondonHost
Jay StewartHost
Maybe 'cause we're, we're on the topic of audiences, and I guess it's, you know, it's super competitive out there to-
Um, you know, there's, there's films, there's TV, there's, you know, there's entertain- there's, you know, games, et cetera.
Um, you know, what, what do you think, you know, separates Formula E from, from the pack? Like, what's your competitive edge, let's say, that, you know, someone experiences something, then you think you've got them kind of engaged within your ecosystem, let's say?
Fr- from a gaming perspective, our IP ha- is, is, is powerful because it's another cool, in simple terms, another cool vehicle to drive.
I'm not saying, it's not that we need, we don't necessarily need to be cooler than Formula One.
I think great, but you know, I appreciate not everyone thinks that, so, but it sounds unique at the very minimum.
Um, and so the differentiation is that we need to just continue to be that, and publishers will continue to want us, and players will continue to want to play.
Um, I would say from an overall sport perspective, we are a very different proposition to watch to Formula One.
Um, in fact, Formula One fans have, there's been a bit of a backlash with moving to more electric, as we all know, over the last, like, five, six races.
Um, but there hasn't been a backlash with us because that's what they, that's what they expect with us.
Um, the cars are, uh, there's an energy management versus tire management strategy, which is unique.
Maybe 'cause we're, we're on the topic of audiences, and I guess it's, you know, it's super competitive out there to-
Um, you know, there's, there's films, there's TV, there's, you know, there's entertain- there's, you know, games, et cetera.
Um, you know, what, what do you think, you know, separates Formula E from, from the pack? Like, what's your competitive edge, let's say, that, you know, someone experiences something, then you think you've got them kind of engaged within your ecosystem, let's say?
Fr- from a gaming perspective, our IP ha- is, is, is powerful because it's another cool, in simple terms, another cool vehicle to drive.
I'm not saying, it's not that we need, we don't necessarily need to be cooler than Formula One.
I think great, but you know, I appreciate not everyone thinks that, so, but it sounds unique at the very minimum.
Um, and so the differentiation is that we need to just continue to be that, and publishers will continue to want us, and players will continue to want to play.
Um, I would say from an overall sport perspective, we are a very different proposition to watch to Formula One.
Um, in fact, Formula One fans have, there's been a bit of a backlash with moving to more electric, as we all know, over the last, like, five, six races.
Um, but there hasn't been a backlash with us because that's what they, that's what they expect with us.
Um, the cars are, uh, there's an energy management versus tire management strategy, which is unique.
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