Think TV Ads Are Too Expensive? Think Again | Colin Williams

Send us Fan Mail What if your small business could advertise on TV with the same kind of targeting you use for digital ads? **Summary:** Colin Williams of **Advu Media** joins Chris and Alan to pull back the curtain on how TV advertising has changed — and why streaming TV may be more accessible to small businesses than most owners realize. Colin breaks down **programmatic connected TV advertising** in plain English, explaining how streaming ad inventory is bought through real-time auctions and how a **DSP (demand-side platform)** allows businesses to target audiences based on geography, demographics, and other factors. Instead of choosing your favorite TV show, Colin explains why successful campaigns start by identifying the right audience. We also dig into what needs to be in place before spending money on TV. A strong creative message matters, but so does having a fast, mobile-friendly website with clear navigation and an easy way for potential customers to take action. Then we get into **CPM pricing, marketing attribution, and omnichannel marketing** — including how TV can create demand while search, display, audio, and other channels help capture it. Colin explains how businesses can connect ad exposure with website traffic and leads so they're measuring results instead of relying on gut feelings. To put it all into practice, we walk through a real-world example using **zip-code heat maps and a $5,000 advertising budget** to show how a local service business could decide where to focus its spending. And before Colin joins us, Chris and Alan get candid about something technology can't replace: **human connection and face-to-face networking** — and the unexpected opportunities that can come from simply getting out there and meeting people. 💡 **GOLD NUGGETS** • Why face-to-face networking can still create unexpected business opportunities • How programmatic TV turns streaming advertising into an auction-based buy • What a DSP is and how audience targeting actually works • Why your website and creative need to be ready before launching TV ads • How CPM pricing varies across streaming platforms • Why blended media buys can make sense for small businesses • How attribution connects advertising exposure to website visits and leads • Why TV works best as part of an omnichannel marketing strategy • How zip-code heat maps can help determine where to spend your advertising dollars • Why consistency matters more than running a short test and expecting immediate results 🥃 **And don't forget to check out General Thomas Bourbon!** https://generalthomasbourbon.com 🔗 **Guest Links — Colin Williams / Advu Media** • Website: https://adviumedia.com • LinkedIn: https://www.linkedin.com/in/colinwilliamsadviumedia/ 🌍 **Follow The Small Business Safari** • Instagram | @smallbusinesssafaripodcast • LinkedIn | Chris Lalomia • Website | https://chrislalomia.com • YouTube | https://www.youtube.com/@TheSmallBusinessSafari Thanks to our sponsor Smart Hire Solutions LLC!