ZIP Code

He's dismantled all of that.

And that's why we do what we do, because we know that talent is not equally distributed by Zipcode, but opportunity can be, right? If we kind of democratize what that looks like for other people, especially what it looks like for our people.

But You know, wealth is wealth has a need for speed.

And the only way that we're going to close the wealth and opportunity gap is we got to move faster.

No.

In 2005, CNN Money magazine named Delmar, the ZIP Code here, which is, you know, ar- larger area-

[laughs]

... one of the best places to live in America, rating it 22nd in the best place to live.

Yeah.

Okay.

People, and this is for the, uh, these stats are for the ZIP Code of 12054, which is-

All right

Sort of.

I l- I have a Celina ZIP Code, but it's Prosper schools.

I'm right on that border.

So they're doing something in Prosper where they're going to try to make this little neighborhood and kinda turn it into, um, Venice, Italy.

It's got a sandy beach, and it's just a manmade lagoon, and people freaking love it.

That's cool.

I, I don't wanna put your information on blast, Ben, but it does say that this ZIP Code... 'Cause I don't know if it's yours or not.

Mm-hmm.

Yes.

Zone Improvement Plan.

Zone Improvement Plan code.

Wow.

No wonder we just call it a zip code.

Yes.

If you can guess our zip plus four...

I will give you $10,000 right now.

I know.

Ladies and gentlemen,

it's

time to play Guess the Zip Plus Four for $10,000.

$10,000.

That's what we would like to have that address.

City, state, Zip Code would like to have that complete address so we can start doing the market research and the market area research and gather the information that we need to develop that plan, we would like to start developing that opening launch and grand opening marketing plan as soon as the franchisee has signed the lease on the space.

Now realize they're probably not going to open for four or five, maybe even six months, but that's okay.

At least the plan will be developed.

... you know, that guy's not gonna stay in Iowa and make Iowa better.

He's gonna go to the big city because, I mean, that's where the money is, and we've been so Judaized that we have to abandon where we came from if there's a dollar sign, uh, in, if a bigger dollar sign is involved or, or a b- you know, more, [laughs] more decimals are involved and gets to live in the big ZIP Code, and then everything just goes to shit.

Mm.

Uh, William Shockley, um, was the name of that guy.