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Colin Williams
Founder and Chief Media Strategist of Advu Media, an Atlanta-area ad tech agency specializing in programmatic connected TV (CTV) advertising for small businesses.
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Sep 29, 2026
Think TV Ads Are Too Expensive? Think Again | Colin Williams
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7:21Colin WilliamsGUEST
So, um, what I do is I, is I help small and medium-sized businesses, uh, scale through, um, the various means of media channels, uh, paid media channels, uh, organic content, video production, um, app development, website development.
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7:41Colin WilliamsGUEST
Um, and as the industry in advertising technology has changed significantly over the last 5 to 10 years, significantly.
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7:55Colin WilliamsGUEST
Um, five years ago, a small business couldn't easily just say, "I wanna advertise on television." Um, because number one, the, the entry into advertising on television was, um, was preventative for a lot of small companies.
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8:15Colin WilliamsGUEST
'Cause number one, they, they didn't have a commercial, they didn't think they could afford a commercial, um, and three, uh, most of the advertisers that were buying up ad spots on television had the money and had the deep pockets to be able to do so to push out the small guys.
5 MINS LATER
