#369 - Pouring Into Success with Peter Iglesias

Okay.

The next question is, would you rather know exactly what consumers want next year or exactly what competitors are planning? Maybe we can make this related to like the tech industry.

Oh, I'd want to know what consumers want.

There's a lot you could do with that.

You know, that's akin to predicting the future.

So let's just keep it short.

Absolutely.

I want to know what consumers want.

Yeah.

Consumers.

I want to know what they...

Really, that's the key.

Because consumer awareness and the desire to buy a product or services, that's the key to your success.

It's really hard to build something that consumers don't want.

Yeah, I'm going to piggyback that, of course.

If I knew what direction on my mobile app, what features to build, the amount of money I could save if I really understood the feedback.

But it's important to know that sometimes the feedback is not realistic.

People say what they want, but in the future, then you build it, they then gloss over it, and you're stuck spending a lot of money.

But if I really knew what they really, truly wanted, it would be extremely helpful, of course, in my business.

I would rather know what my competitors are doing because I think a lot of the time people don't actually know what they want.

And there's been a lot of revolutionary change where people think they know what they want, like with the Google Glasses.

And Apple was able to overdevelop and be able to take that technology way further.

I think that if you know what your competitors are doing, you're able to trap them and trademark the technology that you would be making.

So they're only stuck in that small space where then along with what your competitors are doing, they would need your technology as well.

And you're kind of your market's kind of forced to buy your product.