GENERAL LEVY: They Tried to Block INCREDIBLE but I still made MILLIONS! | FULL STORY

General Levy joins us for one of the most revealing interviews of his career. From growing up in North West London and discovering sound system culture as a kid, to creating his signature "hiccup" style, becoming one of reggae's hottest artists, and then changing music history with M-Beat's legendary anthem "Incredible"—this is the full story. Chapters: 0:00 Intro / title sequence 2:05 Local Geeza Out now! Shizzio X Mc Creed X Big Narstie 2:38 Welcome General Levy 5:21 I know Shizzio! 6:24 born & bred NW 9:11 is NW safe? / North Weezee 11:09 outside as a kid / older bro / stars in NW 13:19 getting into trouble / parent beats / dad 18:00 school / I was too advanced 22:34 going to dances aged 12 26:15 smoking weed aged 12 29:17 emulating sound system culture 32:14 1st lyric / Rodigan culture vulture? 35:35 practicing lyrics / older bro 40:26 1st performance I froze! 42:55 1st PA / artist name / I arrived 49:39 inventing the ‘hiccup’ style 52:45 perfecting ‘hiccup’ style / reload king 55:43 1st for ‘hiccup’ sound / MC PSG & Stush 58:09 sound to stage originator / pirate radio switch 1:01:04 Robbo Ranx studio / song releasing / PA’s 1:04:25 Reggae charts / money made & spent 1:05:57 ‘heat’ song / lyrics Vs vibe / no hiccup flow 1:11:13 ‘breeze’ & ‘champagne body’ songs 1:12:48 award winning / mums advice / law job 1:16:39 record deal / Tim Westwood 1:20:11 NY / Shaggy was my driver / Monkey Man 1:22:44 Monkey Man flops / depression 1:26:44 M Beat calls / Jungle music 1:27:53 making ‘Incredible’ 1:31:25 ‘Incredible’ inspo / haters 1:33:11 ‘Incredible’ lyrics / what are you saying? 1:35:26 Booyaka! 1:36:22 I could tell ‘Incredible’ was special 1:37:07 Commander B blew up the track 1:38:50 Original Nuttah competition 1:40:54 fame / contract issues 1:42:09 cover overview 1:43:47 record splits / money owed 1:47:24 I made millions despite issues 1:50:56 millions from dub plates alone 1:52:26 show money 1:53:45 spending / I’d do it for free 1:55:04 publishing is pension 1:55:46 keeping ‘Incredible’ alive / not on Spotify? 1:57:58 the industry tried to block me 1:58:43 why not re-record ‘Incredible’ 2:04:08 32yrs later / I took jungle mainstream 2:05:03 watching ‘Incredible’ music video 2:09:37 fake rumour tried to cancel me 2:14:40 committee formed to cancel me 2:17:38 why do people hate on success? 2:20:13 Top Of The Pops / haters 2:25:09 hate kept me humble / Reggae Vs Jungle 2:27:02 Ali G movie ‘Incredible’ sync 2:33:12 Ali G remake video / advert syncs 2:35:27 cultural moment / best PA’s 2:37:45 arrested development / depression 2:41:00 social media saved me 2:41:59 Dr Zeus & Bally Jagpal collab / Asian support 2:45:36 collab list / fight back via social media 2:48:10 Idris Elba collab / flowers / haters drive you 2:53:00 Europe showed me love 2:55:22 I kept my integrity / Mistajam 2:56:40 Craig David & Mark Morrison had my back 2:58:58 Prince Naseem / Murad Hamed phone call 3:03:47 future projects 3:07:00 Autobiography Book 3:08:58 General Levy merchandise 3:11:07 AI Q’s / control / hate 3:12:21 racism / betrayal / fakeness 3:13:54 lies / backstabbers / threat 3:15:11 owed apologies / drugs 3:16:29 lost money / under credit / gatekeepers 3:17:24 voice / D Double E / haters 3:18:48 quick fire Q’s 3:24:18 final msg / flowers